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Is It Too Late to Get Started on Substack in 2024?

Is It Too Late to Get Started on Substack in 2024?

For many people, starting a Substack newsletter in 2023 might seem like an impossible task. With so many established writers and creators already on the platform, it can be daunting to imagine carving out a space for yourself. However, despite the competition, there are still plenty of reasons to get started on Substack today.

One of the biggest benefits of starting a Substack newsletter is the potential for monetization. As the platform has grown in popularity, more and more writers have been able to turn their newsletters into a source of income. From paid subscriptions to sponsorships and advertising, there are a variety of ways to make money on Substack. Additionally, because Substack allows writers to retain ownership of their content, creators have more control over how they choose to monetize their work.

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Understanding Substack

What is Substack?

Substack is a platform that allows writers to create and distribute newsletters to their subscribers. It was founded in 2017 and has since gained popularity among writers and readers alike. The platform offers writers the opportunity to monetize their content through paid subscriptions, and readers the chance to receive high-quality content on topics they are interested in.

How Does Substack Work?

Substack provides writers with the tools they need to create and distribute newsletters. Writers can choose to make their newsletters free or paid, and can set their own subscription prices. Substack takes a 10% cut of all revenue earned through paid subscriptions, in addition to processing fees.

Readers can subscribe to newsletters on Substack, receiving them directly in their email inbox. They can also interact with the writer and other subscribers through the comments section. Substack also offers writers the ability to create a website through its “Substack Pages” feature, allowing them to showcase their work outside of the newsletter format.

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The Current State of Substack

Substack Popularity

Substack has seen a surge in popularity in recent years. As of 2023, it remains one of the most popular newsletter platforms, with over 500,000 paid subscribers. The platform’s user-friendly interface and easy-to-use tools have made it a go-to choice for many writers and journalists looking to start their own newsletters.

Substack Success Stories

Substack has been home to several successful newsletters, including “The Hustle,” “The Skimm,” and “The Dispatch.” These newsletters have amassed large followings and generated significant revenue for their creators. In 2020, Substack launched its “Substack Pro” program, which offers cash advances to established writers, further solidifying its position as a platform for serious writers.

However, Substack has also faced criticism for its content moderation policies, with some accusing the platform of allowing hate speech and harassment to go unchecked.

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Is It Too Late to Start on Substack?

Substack has been around for a few years now, and it has gained a lot of traction among writers and content creators. But with the increasing number of newsletters on the platform, some people may wonder if it’s too late to start on Substack in 2023.

Market Saturation

One of the main concerns is market saturation. With so many newsletters on Substack, it may seem like there’s no room for new writers or topics. However, this is not entirely true. While some niches may be more crowded than others, there are still opportunities to stand out. The key is to find a unique angle or perspective that sets your newsletter apart from others.


Despite the competition, there are still many opportunities on Substack. The platform has over a million paying subscribers, and it continues to grow. This means that there is a large audience that is willing to pay for quality content. Moreover, Substack offers a range of tools and features to help writers monetize their newsletters, such as paid subscriptions, sponsorships, and merchandise sales.


Starting on Substack is not without its challenges. For one, it takes time and effort to build a following and establish yourself as a credible writer. Additionally, the platform’s fee structure may not be ideal for everyone. Substack takes a 10% cut of all subscription revenue, which may be a significant amount for some writers. Finally, there’s always the risk of burnout or losing interest in the project, especially if it doesn’t gain traction right away.

In conclusion, while there are challenges to starting on Substack in 2023, it’s not too late to get started. With the right approach and a unique perspective, there are still opportunities to succeed on the platform.

Getting Started on Substack

Substack is a powerful platform that allows writers to create and distribute their newsletters to a wide audience. If you’re considering starting a newsletter on Substack, there are a few things to keep in mind.

Choosing Your Niche

One of the most important things to consider when starting a newsletter on Substack is your niche. You should choose a topic that you’re passionate about and that you have expertise in. This will help you create high-quality content that resonates with your readers.

Building Your Audience

Once you’ve chosen your niche, it’s time to start building your audience. You can do this by promoting your newsletter on social media, reaching out to other writers in your niche, and offering exclusive content to your subscribers. It’s important to engage with your readers and listen to their feedback so you can continue to improve your newsletter over time.

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Sustaining Your Substack

To keep your Substack newsletter thriving, it’s important to maintain a consistent output of quality content and retain your subscribers. Here are some tips for sustaining your Substack:

Content Consistency

One of the most important factors in maintaining a successful Substack is consistency in content output. Subscribers are looking for regular content from their favorite writers, so it’s crucial to set a consistent publishing schedule and stick to it. This could mean publishing weekly, bi-weekly, or monthly, depending on your availability and the expectations of your readers.

Additionally, it’s important to maintain the quality of your content. This means taking the time to carefully craft each post, edit thoroughly, and ensure that your writing is engaging and informative. You may also want to consider incorporating multimedia elements such as images, videos, or audio to enhance your content and keep readers engaged.

Subscriber Retention

Retaining subscribers is just as important as gaining new ones. To keep your readers engaged and subscribed, it’s important to interact with them regularly. This could mean responding to comments, sending out newsletters that highlight reader feedback, or even hosting Q&A sessions.

Another way to retain subscribers is by offering exclusive content or perks for those who remain subscribed. This could include access to a private Discord server, early access to new content, or even exclusive merchandise.

Overall, sustaining a successful Substack requires a combination of consistent, quality content and a strong relationship with your subscribers.

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Future of Substack

Substack has already made a significant impact on the media industry, and it shows no signs of slowing down. The platform has attracted a growing number of writers and readers, and it continues to expand its offerings to meet their needs.

One of the most significant developments for Substack in 2023 is its expansion beyond newsletters. The platform is exploring new formats, such as podcasts and video content, to give writers more ways to engage with their audiences. This move is likely to attract new creators to the platform and expand its reach even further.

Another area of focus for Substack is its recommendation algorithm. The company has been experimenting with new ways to surface relevant content for readers, which could help writers reach new audiences and grow their subscriber base.

Finally, Substack has also been working on improving its monetization options for creators. While the platform has always offered a simple and straightforward way for writers to earn money from their work, it has also been exploring new models, such as paid memberships and merchandise sales, to give creators even more ways to earn a living.

Overall, the future of Substack looks bright. The platform has already proven its value to both writers and readers, and it continues to innovate and expand its offerings. As long as it can continue to attract top talent and provide a compelling value proposition to its users, Substack is likely to remain a major player in the media industry for years to come.