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How to Add a Group Discount on Substack

How to Add a Group Discount on Substack

Substack is a popular platform for writers and publishers to create and distribute newsletters. One of the great features of Substack is the ability to offer group discounts to readers. Group subscriptions are a great way to increase your subscriber base and grow your revenue.

Adding a group discount on Substack is a simple process. First, you need to log in to your account and navigate to your Settings page. From there, click on Payments in the left navigation bar and then scroll down to the Group Subscriptions section. Select “Add a group discount” and fill out the details such as the discount percentage and the minimum number of subscribers required for the discount to apply. Once you have set up the group discount, new readers who subscribe to your publication will see the discount automatically applied when they choose the Group Subscription option.

Understanding Group Discounts

Group discounts are a great way to incentivize people to subscribe to your newsletter. With Substack, you can offer discounts to organizations that buy multiple subscriptions at once. This feature can be particularly useful for businesses, schools, or other groups that want to provide access to your newsletter to their members.

To set up a group discount, you need to enable the “Special Offers” tool in your Substack settings. This tool allows you to create custom promotions and discounts that you can offer to your subscribers. You can set the discount amount, the duration of the offer, and the conditions under which the discount can be applied.

Once you’ve set up your group discount, you can promote it to potential subscribers. You can create a landing page that explains the benefits of your newsletter and the discount you’re offering to groups. You can also reach out to organizations directly and offer them the discount as an incentive to subscribe.

It’s important to note that group discounts are only available for paid newsletters. If you have a free newsletter, you won’t be able to offer discounts to groups. Additionally, you should be careful not to offer discounts that are too steep, as this can devalue your newsletter and make it harder to sell at full price in the future.

Setting Up a Substack Account

To add a group discount on Substack, you first need to set up a Substack account. Setting up a Substack account is a quick and easy process. Here are the steps to follow:

  1. Go to the Substack website and click on the “Get started” button located at the top right-hand corner of the page.
  2. Enter your email address and choose a password. You can also sign up using your Google, Facebook, or Twitter account.
  3. Choose a name for your publication and a URL. Make sure the name and URL are unique and easy to remember.
  4. Customize your publication by selecting a theme, adding a logo, and writing a description.
  5. Set up your payments by connecting your Stripe account. Substack uses Stripe to process payments, so you need to create a Stripe account if you don’t have one already.

Once you’ve completed these steps, you’re ready to start creating content and building your audience.

Creating a Group on Substack

To offer a group discount on Substack, you first need to create a group. A group is a collection of email addresses that will receive your publication at a discounted rate. Follow these steps to create a group:

  1. Log in to your Substack account and navigate to your publication’s dashboard.
  2. Click on the “Subscriptions” tab in the left-hand menu.
  3. Click on the “Groups” tab.
  4. Click on the “Create a group” button.
  5. Give your group a name and description.
  6. Add email addresses to the group. You can add them one at a time or upload a CSV file with a list of email addresses.
  7. Click “Create group.”

Once you’ve created a group, you can set a discounted price for the group subscription. You can also add or remove members from the group at any time.

Note that only the administrator of the group subscription can add or remove members. If you’re not the administrator, you’ll need to contact the administrator to make changes to the group subscription.

Creating a group is easy and can save your readers money. By offering a group discount, you can attract more subscribers and build a loyal following for your publication.

Adding a Group Discount

Substack allows you to offer a group discount to your publication subscribers. Here’s how to set it up:

  1. Log in to your Substack account and go to your Settings page.
  2. Click on “Payments” in the left navigation bar.
  3. Next to “Special offers,” click on “Manage special offers.”
  4. Select “New special offer.”
  5. Under “Terms,” choose “Percent Discount” and fill out details such as the special offer name and description.
  6. Under “Eligibility,” select “Limit this offer to group subscriptions.”
  7. Set the percentage discount you want to offer.
  8. Click “Create special offer.”

Once you’ve created the special offer, subscribers can sign up for a group subscription and receive the discount.

It’s important to note that only the group administrator can sign up and pay for a group subscription. If you’re part of a group that wants to subscribe to a publication, the administrator can add your email address to the subscription and pay with a single credit card.

Offering a group discount can be a great way to attract more subscribers to your publication and build a community around your content.

Determining Discount Rates

When offering a group discount on Substack, it’s essential to determine the appropriate discount rate. Here are a few factors to consider:

  • Number of subscribers: The larger the group, the higher the discount rate you can offer. For example, a group of 50 subscribers can receive a higher discount than a group of 10 subscribers.
  • Length of the subscription: Consider offering a higher discount rate for longer subscription periods. For example, you can offer a 10% discount for a 6-month subscription and a 20% discount for a 12-month subscription.
  • Type of subscription: If you’re offering a group discount on a premium subscription, you may want to offer a higher discount rate than on a basic subscription.
  • Competition: Research what your competitors are offering in terms of group discounts. This will help you determine a competitive discount rate that will attract subscribers.
  • Costs: Consider your costs when determining the discount rate. You don’t want to offer a discount that will result in a loss for your business.

By considering these factors, you can determine a fair and competitive discount rate that will attract subscribers to your group subscription.

Implementing the Group Discount

To implement a group discount on Substack, you will need to follow a few simple steps. First, log in to your Substack account and navigate to your Settings page. From there, click on the Payments tab in the left navigation bar, and scroll down to the Group Subscriptions section.

Next, select “Add a group discount” and fill out the necessary details, such as the discount percentage and the minimum number of subscribers required to qualify for the discount. When a new reader subscribes to your publication and sees your plan offerings, they will automatically see the discount applied when clicking on the Group Subscription option.

It’s important to let your readers know about your group subscription discount. You can do this by promoting the discount on your website, social media channels, and in your newsletter. You can also consider reaching out to potential group subscribers directly, such as companies or organizations that may be interested in offering your publication as a benefit to their employees or members.

Monitoring and Managing Group Discounts

Once you have set up your group discounts on Substack, it is important to monitor and manage them effectively. This will help you to ensure that your readers are receiving the discounts they are entitled to, and that you are not losing revenue due to errors or misuse of the discount codes.

One way to monitor your group discounts is to use the “Special Offers” feature in your Substack dashboard. This feature allows you to see how many people have redeemed your discount codes, and how much revenue you have generated from those redemptions. You can also see which codes are most popular, and adjust your discount strategy accordingly.

Another important aspect of managing your group discounts is ensuring that the codes are not being shared or used inappropriately. One way to do this is to set a limit on the number of times each code can be used. This will help to prevent abuse of the discount, and ensure that your readers are not taking advantage of the system.

You may also want to consider using a third-party tool to help you manage your group discounts. There are a number of software options available that can help you to automate the process of issuing and tracking discount codes, and ensure that your discounts are being used correctly.

Troubleshooting Common Issues

When offering a group discount on Substack, you may encounter some common issues. Here are some troubleshooting tips to help you resolve those issues:

1. Members not receiving emails

If your group members are not receiving emails from your publication, make sure that they have subscribed to your newsletter using the correct email address. Also, ask them to check their spam or junk folder and mark your emails as “not spam” to ensure that they receive future emails.

2. Payment issues

If a member’s payment fails, Substack will automatically retry the payment after a few days. If the payment continues to fail, the member’s subscription will be canceled. To resolve payment issues, ask the member to update their payment information or contact Substack support for further assistance.

3. Adding new members

If you are having trouble adding new members to your group subscription, make sure that you have purchased enough seats for your subscription. Also, check that the email address you are using to add new members is associated with your group subscription.

4. Refunds

If a member requests a refund, you can issue a refund by canceling their subscription and sending a refund through your payment processor. Keep in mind that Substack does not handle refunds, so you will need to process the refund manually.

5. Technical issues

If you are experiencing technical issues with Substack, try clearing your browser cache and cookies or using a different browser. If the issue persists, contact Substack support for further assistance.

By following these troubleshooting tips, you can ensure that your group discount on Substack runs smoothly and efficiently.


Offering a group discount on Substack is a great way to attract more readers and increase revenue. With just a few clicks, you can create a special offer and set a percentage discount for group subscriptions.

It’s important to note that group discounts are only available for annual subscriptions. As such, it’s essential to promote this offer to your readers. You can let your readers know about group subscriptions by highlighting the discount in your newsletter, social media, and other promotional materials.