Skip to Content

How to Import Posts to Substack

How to Import Posts to Substack

Are you looking to switch to Substack and import your blog posts from another platform? You’ve come to the right place. Substack makes it easy to import content from various platforms such as Mailchimp, WordPress, Medium, Ghost, and more. With just a few clicks, you can have all your content on Substack and ready to go.

Importing your posts to Substack is a quick and easy process that can save you time and effort. Whether you’re a blogger or a writer looking to switch to Substack, importing your content is a great way to get started on the platform. With Substack’s user-friendly interface and powerful features, you can focus on creating great content and growing your audience.

Understanding Substack

Substack is a platform that allows writers to create and distribute newsletters to their subscribers. It is a publishing platform that provides a simple way for writers to share their work with their audience. Substack provides a variety of features that make it easy for writers to create and manage their newsletters, including customizable templates, subscriber management tools, and analytics.

One of the key features of Substack is its simplicity. The platform is designed to be easy to use, even for writers who are not technically savvy. Writers can create and publish newsletters with just a few clicks, and Substack takes care of the rest. Substack also provides a variety of tools to help writers grow their audience, including social sharing tools and the ability to import subscribers from other platforms.

Another important feature of Substack is its monetization options. Writers can choose to offer their newsletters for free, or they can charge a subscription fee. Substack takes care of the payment processing and distribution of funds, making it easy for writers to monetize their work. Substack also provides tools to help writers manage their subscribers, including the ability to offer discounts and manage refunds.

Preparing Your Posts for Import

Before importing your posts to Substack, it is important to ensure that they are properly formatted and ready for the migration process. Here are some steps to follow:

  1. Backup your existing content: Before making any changes, it is essential to create a backup of your existing content. This will ensure that you have a copy of your original content in case anything goes wrong during the import process.
  2. Review your content: Take some time to review your content and make any necessary edits. Check for spelling and grammar errors, broken links, and formatting issues. This will ensure that your content looks professional and is easy to read for your subscribers.
  3. Organize your content: Organize your content into categories or tags to make it easier for your subscribers to find what they are looking for. This will also help you to keep track of your content and make updates more efficiently.
  4. Export your content: Export your content from your current platform in a format that can be easily imported into Substack. Substack supports imports from Mailchimp, Beehiiv, Ghost, WordPress, Tinyletter, Medium, Tumblr, and even some custom web pages.
  5. Convert your content: If necessary, convert your content to a format that is compatible with Substack. For example, if your content is in HTML format, you may need to convert it to Markdown format before importing it into Substack.

By following these steps, you can ensure that your content is properly prepared for import and will be ready to share with your subscribers on Substack.

How to Export Posts from Your Current Platform

If you want to move your posts from your current platform to Substack, you’ll need to export them first. Here’s how to do it from some popular platforms:

From WordPress

  1. Log in to your WordPress account and go to the Dashboard.
  2. Click on Tools and then Export.
  3. Choose the content you want to export, such as posts, pages, or media files.
  4. Click on the Download Export File button and save the file to your computer.

From Medium

  1. Log in to your Medium account and go to your profile.
  2. Click on Settings and then Account.
  3. Scroll down to the Download your information section and click on the Download your data button.
  4. Enter your password and click on the Continue button.
  5. Wait for Medium to generate your data file and then click on the Download button.

From Blogger

  1. Log in to your Blogger account and go to the Dashboard.
  2. Click on Settings and then Other.
  3. Click on the Export blog link and then click on the Download blog button.
  4. Save the file to your computer.

Once you have exported your posts, you can import them into Substack using the instructions provided in the Substack Help Center. Keep in mind that the import process may vary depending on the platform you are exporting from, so be sure to follow the specific instructions for your platform.

Importing Posts to Substack

If you want to import posts from another platform to Substack, you can do so easily by following a few simple steps. In this section, we will guide you through the process of importing posts to Substack.

Step-By-Step Guide

  1. Log into your Substack account and navigate to your publication’s Settings page.
  2. Click on Import in the left navigation bar.
  3. Next to “Import posts,” click on “Import.”
  4. Paste the URL of the website you’d like to import, such as Medium or WordPress.
  5. Click on “Import” and wait for the posts to be imported.
  6. Once the import is complete, you will see the imported posts on your Posts page.
  7. Click on the three dots next to the post you want to send as an email and select “Send as email” to send it to your subscribers.

Common Errors and Solutions

If you encounter any issues while importing posts to Substack, try the following solutions:

Posts are not importingCheck the URL of the website you’re trying to import from and make sure it’s correct.
Imported posts are not appearing on the Posts pageWait for the import to complete. If the posts still don’t appear, try refreshing the page.
Imported posts are not formatted correctlyCheck the formatting of the original post on the source website. If the formatting is incorrect, try copying and pasting the content into a text editor and then importing it into Substack.

In conclusion, importing posts to Substack is a simple process that can help you save time and effort. By following the step-by-step guide and troubleshooting common errors, you can easily import your posts from other platforms to Substack.

Post Import Checks

After importing your posts to Substack, it’s essential to check if everything is in order before publishing. Here are some post import checks that you should perform:

  • Formatting: Ensure that your post’s formatting is correct and consistent with the original source. Check for any missing images, videos, or other media that you may have included in the original post.
  • Links: Verify that all links in your post are working correctly and redirecting to the intended pages. Broken links can negatively impact your readers’ experience and harm your website’s search engine rankings.
  • Categories and Tags: Review your post’s categories and tags to ensure that they are accurate and relevant. Proper categorization and tagging can help your readers find your content more easily and improve your website’s SEO.
  • SEO: Optimize your post for search engines by including relevant keywords in your titles, meta descriptions, and content. Use tools like Yoast SEO to analyze your post’s SEO and make improvements.
  • Preview: Preview your post before publishing to ensure that it looks and reads as intended. Check for any grammatical errors, typos, or formatting issues that may have been introduced during the import process.

By performing these post import checks, you can ensure that your content is of high quality and meets your readers’ expectations.

Optimizing Imported Posts for Substack

When you import posts from another platform to Substack, there are some things to keep in mind to optimize the posts for the Substack platform. Here are some tips to consider:

  • Formatting: Make sure to format your imported posts to match the Substack editor. This includes headings, bullet points, and other formatting options. This will help ensure that your posts look professional and are easy to read.
  • Images: If your imported post includes images, make sure to optimize them for Substack. This means resizing them to fit the Substack editor and ensuring that they are high quality. You can also add alt text to your images to make them more accessible.
  • Links: Check all the links in your imported post to ensure that they are still valid. Broken links can be frustrating for readers and can hurt your credibility.
  • Tags: Consider adding tags to your imported posts to make them easier to find for readers. This can also help with SEO and increase your visibility on the platform.
  • Engagement: Encourage engagement on your imported posts by asking questions, inviting comments, and responding to feedback. This will help build a community around your content and increase your reach on the platform.

By following these tips, you can ensure that your imported posts look professional and are optimized for the Substack platform. This will help you build a loyal following and increase your visibility on the platform.


In conclusion, importing posts to Substack is a straightforward process that can be completed in a few easy steps. Whether you’re migrating from another platform or simply want to add content from a different source, Substack makes it easy to import your posts.