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The Ultimate Guide to Substack Article Formatting

The Ultimate Guide to Substack Article Formatting

Substack is a powerful platform that allows writers to publish and monetize their content with ease. However, creating a compelling article on Substack requires more than just great writing skills. Proper formatting is essential to ensure that your content is easy to read, visually appealing, and engaging to your readers.

In this ultimate guide to Substack article formatting, we will cover everything you need to know to create professional-looking articles that will captivate your audience. From structuring your content to using images and formatting tools, we will provide you with the tips and tricks you need to take your Substack articles to the next level. So whether you are a seasoned writer or just starting, this guide will help you improve your Substack articles and attract more subscribers.

Understanding Substack

Substack is a platform that allows writers to create and distribute newsletters to subscribers. It provides a simple and user-friendly interface for creating, formatting, and publishing articles. Substack offers various formatting options to make your articles look professional and engaging.

One of the best features of Substack is that it allows writers to monetize their content. Writers can charge a subscription fee for their newsletters, and Substack takes care of the payment processing and distribution of the newsletters to subscribers.

Substack also provides analytics tools to help writers track the performance of their newsletters. These tools allow writers to see how many subscribers they have, how many people are opening their newsletters, and how many people are clicking on links within their newsletters.

Another advantage of using Substack is that it has a built-in audience. Substack has a Discover section that showcases top newsletters on the platform, making it easy for readers to find new content. Additionally, Substack newsletters can be shared on social media, increasing their reach and potential for growth.

Overall, Substack is a powerful platform for writers who want to create and distribute newsletters. With its user-friendly interface, monetization options, analytics tools, and built-in audience, Substack makes it easy for writers to focus on what they do best: writing great content.

The Importance of Article Formatting

Proper article formatting is crucial when it comes to creating content that is easy to read and understand. It enhances the reader’s experience by making the article visually appealing and easy to navigate. The following are some reasons why article formatting is important:

  • Improves readability: Proper formatting improves the readability of the article by breaking up large blocks of text into smaller, more manageable chunks. This makes it easier for readers to scan the article and find the information they need.
  • Enhances comprehension: Proper formatting helps readers comprehend the information better by highlighting important points, using bullet points and tables to organize data, and using headings and subheadings to create a logical flow.
  • Increases engagement: Proper formatting encourages readers to engage with the article by making it visually appealing and easy to navigate. This keeps readers interested and motivated to read on.
  • Improves SEO: Proper formatting can also improve the search engine optimization (SEO) of the article by making it easier for search engines to crawl and index the content. This can lead to higher rankings and more traffic to your site.

Formatting Basics

When it comes to formatting your Substack articles, there are a few key basics to keep in mind. These include headings, paragraphs, and lists, which we’ll cover in more detail below.


Headings are an important aspect of formatting your Substack articles. They help break up your content into sections and make it easier for readers to navigate. To add a heading, simply highlight the text you want to use as a heading and select the appropriate heading level from the dropdown menu in the editor. Substack supports up to six heading levels, with H1 being the largest and most important.


Paragraphs are the building blocks of your Substack articles. They should be short and to the point, with each paragraph focusing on a single idea or concept. To add a new paragraph, simply hit enter or return on your keyboard. You can also use the formatting toolbar to adjust the alignment, indentation, and spacing of your paragraphs.


Lists are a great way to break up your content and make it easier to read. Substack supports both bulleted and numbered lists, which you can add using the formatting toolbar. To create a bulleted list, simply select the text you want to turn into a list and click the bullet icon. To create a numbered list, select the text and click the numbered list icon.

By keeping these formatting basics in mind, you can create clean, easy-to-read Substack articles that engage and inform your readers.

Advanced Formatting Techniques

Embedding Media

Substack allows you to embed media such as images, videos, and audio files directly into your articles. To embed media, simply click on the “Embed” button in the editor and paste the URL of the media you wish to include. You can also upload media files directly from your computer.

To ensure that your media is properly displayed, make sure that the URL is valid and that the media file is in a supported format. Substack supports a wide range of media formats, including JPEG, PNG, GIF, MP4, and MP3.


Hyperlinking is a powerful tool that can be used to provide additional context and information to your readers. To add a hyperlink, simply highlight the text you wish to link and click on the “Link” button in the editor. You can then paste the URL of the page you wish to link to.

To ensure that your links are effective, make sure that they are relevant to the content of your article and that they lead to high-quality, trustworthy sources. Avoid using too many links, as this can distract from the main message of your article.

Block Quotes

Block quotes are a great way to highlight important information or quotes from other sources. To add a block quote, simply highlight the text you wish to quote and click on the “Block Quote” button in the editor. The quoted text will be indented and displayed in a larger font size.

To ensure that your block quotes are effective, choose quotes that are relevant to the content of your article and that provide additional insight or perspective. Avoid using block quotes excessively, as this can make your article difficult to read.

By using these advanced formatting techniques, you can make your Substack articles more engaging and informative for your readers. Whether you’re embedding media, hyperlinking, or using block quotes, be sure to use these tools in a way that enhances the overall quality of your content.

Optimizing for Readability

To make your Substack articles easy to read, it’s important to optimize for readability. This means selecting the right font, line spacing, and color contrast.

Font Selection

When choosing a font for your Substack article, it’s important to consider readability. A font that is difficult to read can make your article less accessible and turn away potential readers.

Here are some tips for selecting a font:

  • Choose a font that is easy to read, such as Arial, Times New Roman, or Calibri.
  • Avoid using decorative or ornate fonts, as they can be difficult to read.
  • Use a font size of at least 12pt to ensure readability.

Line Spacing

Line spacing is the space between each line of text in your Substack article. It’s important to choose the right line spacing to make your article easy to read.

Here are some tips for selecting line spacing:

  • Use a line spacing of at least 1.5 to ensure readability.
  • Avoid using single spacing, as it can make your article difficult to read.
  • Use a consistent line spacing throughout your article to maintain readability.

Color Contrast

Color contrast is the difference in color between the text and the background of your Substack article. It’s important to choose the right color contrast to make your article accessible to all readers.

Here are some tips for selecting color contrast:

  • Use a dark text color on a light background or a light text color on a dark background.
  • Avoid using colors that are too similar, as they can make your article difficult to read.
  • Use a color contrast checker to ensure your article meets accessibility standards.

By optimizing for readability, you can make your Substack articles accessible and enjoyable for all readers.

Proofreading and Editing

Proofreading and editing are crucial steps in the Substack article formatting process. After writing your draft, take some time to review it and make necessary changes. Here are some tips to help you proofread and edit your Substack articles like a professional:

  • Read your article out loud or have someone else read it to you. This will help you catch any errors or awkward phrasing that you may have missed while writing.
  • Use spell-check and grammar-check tools to identify and correct any spelling and grammatical errors. However, don’t rely solely on these tools as they can miss some errors.
  • Pay attention to formatting, such as font size, spacing, and alignment. Make sure your article is consistent and easy to read.
  • Check that your article flows logically and has a clear structure. Use headings, subheadings, and bullet points to break up text and make it easier to read.
  • Ensure your article is factually accurate and supported by reliable sources. Double-check any statistics or information you include.

By taking the time to proofread and edit your Substack articles, you can ensure that they are polished, professional, and engaging.

Consistency in Formatting

Consistency in formatting is essential for creating a professional-looking Substack post. It ensures that your readers can easily navigate your content and focus on the message you are trying to convey. Here are some tips for maintaining consistency in your formatting:

  • Use a consistent font: Choose a font that is easy to read and use it consistently throughout your post. Avoid using too many different fonts, as this can be distracting and make your post look unprofessional.
  • Stick to a color scheme: Choose a color scheme that complements your brand or publication and use it consistently throughout your post. This includes the color of your headings, text, and links.
  • Use consistent heading styles: Use heading styles consistently throughout your post to make it easier for readers to navigate. For example, use Heading 1 for your main title, Heading 2 for your subheadings, and Heading 3 for any further subheadings.
  • Align your images: Align your images consistently throughout your post. This can be left-aligned, right-aligned, or centered, but make sure you stick to one alignment for all your images.
  • Use consistent spacing: Use consistent spacing between paragraphs, headings, and images. This makes your post easier to read and gives it a more professional look.

By following these tips, you can maintain consistency in your formatting and create a professional-looking Substack post that is easy to read and navigate.


Formatting is an essential part of writing on Substack. Employing the right formatting techniques can help your articles stand out and grab the attention of your readers. It can also make your content more readable and accessible, leading to higher engagement rates.