Skip to Content

How to Run Multiple Substack Newsletters

How to Run Multiple Substack Newsletters

Substack has become a popular platform for writers and publishers to create and distribute newsletters. However, what if you want to run multiple newsletters under the same account? Fortunately, Substack allows you to create and manage multiple newsletters from a single account.

To create multiple newsletters under one account, you can head to your Substack account settings page and click on “create publication.” From there, you can enter the subdomain and details for your new publication. You can also choose to nest your new newsletter under an existing publication or create a new section for it.

Managing multiple newsletters can be challenging, but Substack makes it easy to streamline the process. You can switch between your different newsletters and manage them from a single dashboard. Additionally, you can add multiple writers and editors to your newsletters, making it easier to collaborate on content. With these tips, you can efficiently manage multiple Substack newsletters and grow your audience.

Understanding the Concept of Substack Newsletters

Substack is a newsletter publishing platform that allows writers to create and send newsletters to their subscribers. Newsletters sent through Substack can be on any topic, including politics, technology, and entertainment. Substack newsletters are popular because they are easy to set up and manage, and they allow writers to monetize their content.

Substack newsletters are typically sent to subscribers via email. Subscribers can sign up for newsletters on a writer’s Substack page or by entering their email address on a separate signup page. Once a subscriber signs up for a newsletter, they will receive new issues of the newsletter in their inbox as soon as they are published.

Substack newsletters can be free or paid. Free newsletters are typically supported by advertising or sponsorships, while paid newsletters are supported by subscriber payments. Substack takes a 10% cut of all paid subscriptions, which covers payment processing and other administrative costs.

Substack also allows writers to create and manage multiple newsletters under a single account. These additional newsletters are called “Sections” and allow writers to send posts to a subset of their audience. Subscribers can control their email settings for this content, which means they can choose to receive only certain newsletters from a writer.

Setting Up Multiple Substack Newsletters

If you want to run multiple Substack newsletters, you will need to create a separate account for each one. Here are the steps to get started:

Choosing Your Topics

Before you can create your Substack accounts, you should decide on the topics for your newsletters. It’s important to choose topics that you are passionate about and that you have expertise in. This will help you create high-quality content that your readers will enjoy.

Consider creating a list of potential topics and doing some research to see which ones are most popular among your target audience. You may also want to consider niches that are underserved or that have a lot of competition.

Creating Your Substack Accounts

Once you have your topics in mind, you can create your Substack accounts. Here’s how:

  1. Go to the Substack website and click “Get started” in the top right corner.
  2. Enter your email address and create a password.
  3. Fill out your profile information, including your name, bio, and profile picture.
  4. Click “Create publication” to start your first newsletter.
  5. Follow the prompts to set up your publication, including choosing a name, URL, and theme.
  6. Repeat the process for each additional newsletter you want to create.

It’s important to note that you will need to use a separate email address for each Substack account. If you try to use the same email address for multiple accounts, you will be prompted to log in to your existing account rather than creating a new one.

By following these steps, you can set up multiple Substack newsletters and start sharing your content with the world. Remember to focus on creating high-quality content that resonates with your readers, and to promote your newsletters through social media and other channels to grow your audience.

Content Creation for Multiple Newsletters

Creating content for multiple newsletters can be a challenging task, but with proper planning and execution, it can be done effectively. In this section, we will discuss the key aspects of content creation for multiple newsletters, including planning your content and writing engaging newsletters.

Planning Your Content

Before you start creating content for your newsletters, it is essential to plan your content strategy. Here are some tips to help you plan your content:

  • Identify your target audience for each newsletter and tailor your content accordingly.
  • Create a content calendar to help you stay organized and ensure that you are publishing content regularly.
  • Brainstorm content ideas that are relevant and interesting to your target audience.
  • Consider the length and format of your content. Will it be a long-form article, a listicle, or a video?

By planning your content in advance, you can ensure that your newsletters are engaging and valuable to your subscribers.

Writing Engaging Newsletters

Once you have planned your content, it’s time to start writing your newsletters. Here are some tips to help you write engaging newsletters:

  • Write attention-grabbing subject lines that entice readers to open your newsletters.
  • Use a conversational tone to make your newsletters feel more personal and engaging.
  • Include visuals such as images or videos to break up the text and make your newsletters more visually appealing.
  • Provide valuable and informative content that is relevant to your target audience.
  • Include a clear call to action that encourages readers to engage with your content or take action.

By following these tips, you can create engaging newsletters that keep your subscribers coming back for more.

In conclusion, creating content for multiple newsletters requires proper planning and execution. By planning your content strategy and writing engaging newsletters, you can provide value to your subscribers and grow your audience.

Managing Multiple Newsletters

Managing multiple Substack newsletters can be a daunting task, but with the right approach, it can be a breeze. In this section, we’ll explore two key aspects of managing multiple newsletters: scheduling your newsletters and engaging with your subscribers.

Scheduling Your Newsletters

When running multiple newsletters, it’s important to have a clear schedule in place to ensure that you’re consistently delivering content to your subscribers. One way to do this is to create a content calendar that outlines the topics you’ll cover in each newsletter and when they’ll be sent out. This can help you stay organized and ensure that you’re not missing any important deadlines.

Another approach is to stagger your newsletters so that they’re sent out on different days of the week. This can help you avoid overwhelming your subscribers with too much content at once, and it can also help you reach different segments of your audience who may have different preferences for when they like to receive newsletters.

Engaging With Your Subscribers

Engaging with your subscribers is key to building a loyal following and ensuring that your newsletters are well-received. One way to do this is to encourage feedback and interaction by asking questions, soliciting comments, and providing opportunities for subscribers to share their own stories or experiences related to your newsletter’s topics.

Another approach is to offer exclusive content or perks to subscribers who are particularly engaged. For example, you could offer early access to new content, discounts on products or services, or access to a private community or forum where subscribers can connect with each other and with you.

By scheduling your newsletters effectively and engaging with your subscribers in meaningful ways, you can successfully manage multiple Substack newsletters and build a strong following over time.

Analyzing Newsletter Performance

Understanding Analytics

Regularly analyzing and optimizing your newsletter’s performance is crucial to ensure its continued growth and success. Substack provides a range of analytics tools to help you track key metrics like subscriber growth, open rates, and click-through rates, which can help you identify areas for improvement and make data-driven decisions.

To access your analytics, simply log in to your Substack account and navigate to the “Analytics” section of your dashboard. Here, you can view detailed reports on your newsletter’s performance, including subscriber growth over time, engagement rates, and more.

Improving Your Newsletters Based on Data

Once you have a clear understanding of your newsletter’s performance, you can start making changes to improve its effectiveness. Here are some tips for assessing and improving your Substack newsletter:

  • Monitor key metrics: Keep an eye on metrics like subscriber growth, open rates, and click-through rates to identify areas for improvement.
  • Experiment with different content formats: Try mixing up your newsletter content to see what resonates best with your audience. Consider including different types of content, such as videos, images, or interactive elements.
  • Optimize your subject lines: Your newsletter’s subject line is the first thing subscribers will see, so it’s important to make it compelling and attention-grabbing. Experiment with different subject lines to see what drives the highest open rates.
  • Segment your audience: Use Substack’s segmentation tools to target specific groups of subscribers with tailored content. This can help improve engagement rates and drive higher conversion rates.

By regularly analyzing your newsletter’s performance and making data-driven decisions, you can optimize your Substack newsletters for success.


Running multiple Substack newsletters can be a great way to expand your reach and connect with different audiences. With the platform’s easy-to-use interface and customizable options, creating and managing multiple newsletters has never been easier.