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How to Choose Your Substack Newsletter Name

How to Choose Your Substack Newsletter Name

When starting a Substack newsletter, one of the most important decisions you’ll make is choosing the name of your publication. Your publication name is not only the first thing potential subscribers will see, but it will also be the primary way readers will refer to your publication. Therefore, it’s crucial to choose a name that accurately represents your publication’s content and brand.

When picking your Substack publication name, consider the following factors: First, make sure your name is unique and memorable. Avoid generic names that are difficult to distinguish from other publications. Second, choose a name that accurately reflects the content and tone of your publication. If your publication is focused on a specific topic, consider incorporating relevant keywords into your name. Lastly, keep your name simple and easy to spell. A complicated or difficult-to-spell name may discourage potential subscribers from finding and subscribing to your publication.

Understanding Substack and Its Importance

Substack is a platform that allows writers to publish newsletters and build a community around their content. It has gained popularity in recent years due to its ease of use and the ability to monetize content through paid subscriptions.

As a writer, Substack provides you with a platform to cultivate an audience and build a brand. It allows you to focus on creating quality content while taking care of the technical aspects of publishing. With Substack, you can easily distribute your newsletter to your subscribers without worrying about the logistics of email marketing.

Substack’s importance lies in its ability to provide a sustainable income for writers. By offering paid subscriptions, writers can monetize their content and build a steady stream of income. This allows writers to focus on creating quality content without worrying about other sources of income.

In addition to monetization, Substack allows writers to build a community around their content. With features such as comments and discussion threads, writers can engage with their readers and build a loyal following. This community aspect is crucial for writers who want to build a brand and establish themselves as thought leaders in their respective fields.

Key Factors to Consider When Picking a Substack Newsletter Name

When it comes to picking a name for your Substack publication, there are several key factors to consider. Here are some of the most important ones:

Reflect Your Content

Your Substack publication name should reflect the content you plan to publish. This will help potential subscribers understand what your publication is about and whether it’s relevant to their interests. For example, if you plan to write about personal finance, a name like “Money Matters” or “Finance 101” would be appropriate.

Audience Appeal

Your Substack publication name should also appeal to your target audience. Consider who your ideal reader is and what kind of name would resonate with them. For example, if you’re targeting young professionals, a name like “Career Catalyst” might be more appealing than something like “Job Tips Weekly.”


Your Substack publication name should be unique and stand out from the crowd. Avoid generic names that are already being used by other publications. Instead, try to come up with something that’s memorable and distinctive. For example, “The Daily Dose” is a generic name that’s been used by many publications, while “The Morning Brew” is a unique and memorable name.


Your Substack publication name should be simple and easy to remember. Avoid long or complicated names that are difficult to spell or pronounce. Instead, aim for something short and catchy that rolls off the tongue. For example, “The Skimm” is a simple and memorable name that’s easy to remember.


Finally, your Substack publication name should be memorable. You want your readers to remember your publication name and come back for more. Consider using a name that’s catchy, clever, or humorous. For example, “The Hustle” is a memorable name that conveys the idea of hard work and determination.

By considering these key factors, you can come up with a Substack publication name that’s reflective of your content, appeals to your target audience, is unique, simple, and memorable.

Steps to Pick Your Substack Publication Name

If you’re starting a Substack publication, one of the most important decisions you’ll make is picking a name. Your publication name will be the first thing readers see, and it will be how they remember your brand. Here are the steps to pick your Substack publication name:


The first step is to brainstorm ideas for your publication name. Think about what your publication is about and what kind of name would best represent it. Consider using a name that is catchy, memorable, and easy to spell. You can also use a name that is related to your niche or audience.


Once you have a list of potential names, create a shortlist of the top contenders. Narrow down your list to the names that best represent your brand and resonate with your audience. Consider the length of the name, how easy it is to remember, and how well it fits with your brand.


Get feedback from others on your shortlist of names. Ask friends, family, or your subscribers for their opinions on the names you’ve chosen. Consider their feedback and use it to further narrow down your list.

Final Selection

After getting feedback, choose your final publication name. Make sure it’s a name that you love and that accurately represents your brand. Once you’ve made your final selection, be sure to check if the domain name and social media handles are available. You want to ensure that your publication name is consistent across all channels.

Picking a Substack publication name is an important decision, but it doesn’t have to be stressful. Follow these steps to pick a name that accurately represents your brand and resonates with your audience.

Common Mistakes to Avoid When Picking a Substack Publication Name

When creating a Substack publication, picking the right name is crucial. It should be something that reflects your content and captures the attention of potential subscribers. However, there are common mistakes that you should avoid when picking a Substack publication name.


One mistake to avoid is overcomplicating the name. A name that is too long or complicated can be difficult to remember and may not be easily searchable. It’s best to keep the name simple and memorable. Avoid using too many words or complex phrases that may confuse readers.

Generic Names

Another mistake to avoid is using generic names. Names that are too generic can make it difficult for potential subscribers to find your publication. It’s important to choose a name that is unique and stands out from the rest. Avoid using common words or phrases that may be used by other publishers.

Ignoring Trademarks

Lastly, ignoring trademarks is a mistake that can lead to legal issues. Before finalizing your Substack publication name, do some research to ensure that it doesn’t infringe on any existing trademarks. Using a name that is already trademarked can result in legal action and damage to your brand.

In conclusion, when picking a Substack publication name, it’s important to keep it simple, unique, and legally sound. By avoiding these common mistakes, you can create a name that accurately reflects your content and attracts potential subscribers.


Choosing a name for your Substack publication is a crucial step in building your brand and attracting readers. A good name should be unique, memorable, and relevant to your content. It should also be easy to spell and pronounce.