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Substack Statistics: Platform, User, Revenue Statistics

Substack Statistics: Platform, User, Revenue Statistics

Substack has become a popular platform for writers to create and monetize their newsletters. Launched in 2017, Substack has grown into a platform with over 500,000 paid subscriptions across the board, making it a viable option for writers looking to monetize their content. According to a Substack newsletter released in February 2021, the platform has seen a surge in popularity, with one user subscribing to more than one newsletter.

Substack offers a range of metrics to help writers track their performance on the platform. These metrics include subscriber growth and engagement, gross annualized revenue, recent post performance, and strategic guidance. For all publications, this section will show the subscriber count, publication views, and open rate. By using these metrics, writers can better understand their audience and tailor their content to meet their needs.

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Substack: An Overview

Substack is a platform for starting paid email newsletters that was launched in 2017. The company’s mission is to help writers reach audiences that value them. Within a year, the platform had turned into a popular choice for writers, with over 25,000 paying subscribers.

Substack has millions of monthly readers and appeals to a wide audience, as it has thousands of writers covering almost every topic. The platform is user-friendly, making it easy for writers to create and customize their newsletters and engage with their subscribers.

Substack’s top earners make anywhere from $5k to $30k per month, but it requires a lot of hard work and persistence to build a quality newsletter with paying subscribers. The platform offers several metrics to help writers track their progress, including subscriber count, publication views, and open rate.

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User Statistics

Global User Base

Substack is a rapidly growing platform with millions of active readers worldwide. According to Backlinko, Substack generated 24.57 million visits in September 2021, up from 18 million in April 2021. Although the exact number of Substack users is not publicly available, the platform has over 500,000 paid subscriptions across the board, indicating a significant user base.

User Demographics

Substack’s user base is diverse and spans across various demographics. According to Backlinko, Substack’s user base is composed of people from different age groups, genders, and professions. However, the platform is most popular among individuals aged 25-34.

User Behavior

Substack users are highly engaged and committed to the platform. They spend an average of 7.5 minutes per visit, indicating that they are actively consuming content. According to Substack’s support page, users access publications through various sources, including direct traffic, anonymous web browser traffic, and email. Substack’s stats page provides publishers with detailed information on their subscriber count, publication views, open rates, and more.

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Platform Statistics

Substack is a platform that allows writers to create and distribute paid newsletters. It has gained popularity in recent years, with thousands of writers signing up to use the platform. Here are some statistics about the platform:

Content Creation

Substack offers a simple and intuitive content creation process. Writers can create and publish their newsletters directly on the platform, without the need for any external tools or software. They can also customize the design and layout of their newsletters to suit their brand and style.


Substack allows writers to monetize their newsletters by offering paid subscriptions. Readers can subscribe to a writer’s newsletter and receive exclusive content, updates, and insights. Substack takes a 10% cut of the revenue generated by paid subscriptions.

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Revenue Statistics

Revenue Growth

Substack’s revenue growth has been impressive. According to Statista, as of November 2021, the platform had over 500,000 paid subscribers, a significant increase from the previous year. This growth is due in part to the platform’s ability to help independent content creators monetize email newsletters.

Subscription Earnings

Substack’s subscription model has been successful for many writers. The platform takes a 10% cut of subscription earnings, which is lower than the industry standard. According to Backlinko, some Substack writers are earning six-figure incomes from their newsletters. However, it’s worth noting that not all Substack writers are making significant earnings, and success on the platform depends on factors such as the writer’s niche, writing ability, and marketing skills.

Advertising Revenue

Substack’s advertising revenue is not a significant part of its business model. The platform does not run ads on its newsletters, and writers are not allowed to include ads in their newsletters. However, some writers have found creative ways to monetize their newsletters without ads. For example, they may offer sponsored content or sell their own products or services.

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Comparative Analysis

Substack vs. Traditional Media

Substack has been disrupting the traditional media industry since its inception. While traditional media has been struggling to keep up with the changing times, Substack has been growing rapidly, providing a platform for independent writers to publish their work and earn money through subscriptions. According to Statista, as of November 2021, Substack had over one million paid subscribers.

In contrast, traditional media has been facing declining revenues due to the rise of digital media. According to a Pew Research Center report, newsroom employment in the US has dropped by a quarter since 2008. This has led to a decline in the quality of journalism. On the other hand, Substack has been providing a platform for independent writers to produce high-quality content without the constraints of traditional media.

Substack vs. Other Platforms

Substack has also been competing with other platforms that offer similar services. However, Substack’s unique selling point is its focus on newsletters. According to a Blogging Guide report, as of February 2021, Substack had over 500,000 paid subscriptions across the board. This number is not representative of the total number of subscribers using the platform, as one user may subscribe to more than one newsletter.

Other platforms such as Medium and Patreon offer similar services, but they do not focus solely on newsletters. Medium is a platform for writers to share their stories, while Patreon is a platform for artists and creators to earn money from their work. While these platforms have their own strengths, they do not offer the same level of customization and control that Substack does. Substack allows writers to have complete control over their content and subscribers, making it a popular choice for independent writers.

Future Predictions

Substack has grown exponentially in recent years, and many experts predict that its popularity will continue to soar. Here are some future predictions for the platform:

  • Increased User Base: As more and more people turn to Substack to monetize their content, the platform is likely to see a significant increase in its user base. With its user-friendly interface and easy-to-use tools, Substack is an attractive option for anyone looking to start a newsletter or build a community around their content.
  • Diversification of Content: While Substack has primarily been known for its newsletters, the platform is likely to see a diversification of content in the coming years. Already, some Substack writers are experimenting with podcasts, video content, and other formats. As the platform continues to grow, it’s possible that we’ll see even more experimentation with different types of content.
  • Increased Competition: With the success of Substack, it’s likely that we’ll see more platforms emerge that offer similar services. However, Substack’s early-mover advantage and strong brand recognition mean that it will likely remain a dominant player in the space.

Overall, the future looks bright for Substack. As the platform continues to evolve and attract new users, it’s likely that we’ll see even more exciting developments in the years to come.