Substack is a popular platform for newsletter creators, allowing them to build and manage their email lists with ease. However, one question that often arises is whether Substack’s email deliverability is good enough. Deliverability refers to the ability of an email to reach a recipient’s inbox without being marked as spam or bounced back.
Many factors affect email deliverability, including the sender’s reputation, the content of the email, and the recipient’s email provider. While Substack cannot control all of these factors, it does take steps to improve deliverability. For example, Substack uses DKIM and SPF authentication to verify that emails come from a trusted source. Additionally, Substack monitors its email infrastructure to ensure that emails are delivered quickly and reliably.
Substack: A Brief Overview
Substack is an email newsletter platform that allows writers to create and publish content for their subscribers. Founded in 2017, Substack has quickly become a popular choice for writers who want to monetize their content and build a loyal following.
One of the key benefits of Substack is its user-friendly interface, which makes it easy for writers to create and manage their newsletters. Substack also offers a range of features designed to help writers grow their audience, including the ability to offer paid subscriptions and the ability to send newsletters directly to subscribers’ inboxes.
Another advantage of Substack is its focus on email deliverability. Substack uses a range of techniques to ensure that newsletters are delivered to subscribers’ inboxes, including authentication protocols like SPF and DKIM. This means that writers can be confident that their newsletters are reaching their intended audience.
Overall, Substack is a powerful platform that offers a range of features and benefits for writers who want to create and monetize their content. With its user-friendly interface and focus on email deliverability, Substack is a great choice for writers who want to build a loyal following and grow their audience.
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Understanding Email Deliverability
Email deliverability refers to the ability of an email to reach the recipient’s inbox successfully without bouncing back or being marked as spam. It is not just about whether the email was sent successfully; it is about whether it was received and landed in the inbox, not in the spam folder.
There are many factors that can affect email deliverability, including the sender’s reputation, the content of the email, and the recipient’s email service provider. ISPs (Internet Service Providers) use complex algorithms to determine which emails are spam and which are legitimate, and these algorithms are constantly evolving.
To improve email deliverability, it is important to think like an ISP. This means avoiding certain practices that are likely to trigger spam filters, such as using certain words in the subject line or sending emails from a suspicious-looking email address.
Another important factor in email deliverability is the quality of the email list. Sending emails to inactive or invalid email addresses can hurt your sender reputation and reduce the chances of your emails reaching the inbox. It is important to regularly clean your email list and remove any invalid or inactive email addresses.
Overall, email deliverability is a complex and ever-changing topic, and it is important to stay up-to-date with best practices and industry trends in order to ensure that your emails are reaching the intended recipients.
Substack’s Email Deliverability Features
Substack has several email deliverability features that help ensure newsletters reach subscribers’ inboxes. These features include spam filter testing, email authentication, and email list health.
Spam Filter Testing
Substack tests emails against common spam filters to ensure that newsletters are delivered to subscribers’ inboxes and not marked as spam. This is important because if newsletters are flagged as spam, they are less likely to be seen by subscribers.
Substack uses email authentication protocols such as SPF, DKIM, and DMARC to verify that emails are coming from legitimate sources. This helps prevent newsletters from being marked as spam or blocked by email providers.
Email List Health
Substack monitors email list health by tracking bounce rates, unsubscribe rates, and spam complaint rates. This helps identify potential issues with email deliverability and allows creators to take action to improve their email list health.
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Comparing Substack with Other Email Service Providers
Substack is a popular email service provider that has gained a lot of attention in recent years due to its ease of use and monetization options. However, how does it compare to other email service providers in terms of deliverability and features? In this section, we will compare Substack with Mailchimp, Sendgrid, and Constant Contact.
Substack vs Mailchimp
Mailchimp is a well-established email service provider that has been around since 2001. It is known for its user-friendly interface and powerful automation features. In terms of deliverability, Mailchimp has a good reputation and offers various tools to help users improve their email deliverability rates. However, Mailchimp’s pricing can be expensive for large subscriber lists, and it doesn’t offer the same monetization options as Substack.
Substack vs Sendgrid
Sendgrid is another popular email service provider that is known for its transactional email capabilities. It offers powerful APIs and integrations that allow users to send emails triggered by specific events, such as password resets or order confirmations. In terms of deliverability, Sendgrid has a good reputation and offers various tools to help users improve their email deliverability rates. However, Sendgrid’s pricing can be expensive for large subscriber lists, and it doesn’t offer the same monetization options as Substack.
Substack vs Constant Contact
Constant Contact is an email service provider that is known for its user-friendly interface and powerful automation features. It offers various tools to help users improve their email deliverability rates, including list segmentation and A/B testing. In terms of deliverability, Constant Contact has a good reputation and offers various tools to help users improve their email deliverability rates. However, Constant Contact’s pricing can be expensive for large subscriber lists, and it doesn’t offer the same monetization options as Substack.
User Experiences and Reviews
Substack has been widely praised for its user-friendly interface, but how does it fare when it comes to email deliverability? Here are some user experiences and reviews:
Positive User Feedback
Many Substack users have reported positive experiences with the platform’s email deliverability. They note that their newsletters consistently land in subscribers’ inboxes, rather than being marked as spam. One user even reported that their open rates increased after switching to Substack.
Negative User Feedback
However, there have also been reports of email deliverability issues on Substack. Some users have noted that their newsletters are being marked as spam or not being delivered at all. One user reported that their open rates decreased after switching to Substack.
It’s worth noting that email deliverability can be affected by a variety of factors, including the content of the email, the sender’s reputation, and the email client being used by the recipient. However, these user experiences suggest that Substack’s email deliverability may not be perfect for everyone.
Improving Email Deliverability on Substack
Email deliverability is crucial for any newsletter. Substack’s email deliverability is generally good, but there are a few things you can do to improve it even further.
First, make sure your subscribers have opted in to receive your newsletter. This means they have explicitly given you permission to send them emails. Sending unsolicited emails can hurt your deliverability and even get you marked as spam.
Second, keep your email list clean. Remove inactive subscribers or those who have marked your emails as spam. This will improve your sender reputation and increase the likelihood of your emails landing in your subscribers’ inboxes.
Third, avoid using spam trigger words in your subject lines and email content. Words like “free”, “buy now”, and “limited time offer” can trigger spam filters and hurt your deliverability.
Finally, use Substack’s built-in analytics to monitor your email deliverability. Check your open rates, click-through rates, and bounce rates regularly to see how your emails are performing. If you notice a decrease in performance, it may be time to re-evaluate your email content and strategy.
By following these tips, you can improve your email deliverability on Substack and ensure your newsletter reaches your subscribers’ inboxes.