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About Casey Botticello

Hey everyone! My name is Casey Botticello, and I am the creator or Blogging Guide, an award winning Substack newsletter that explores the digital publishing landscape.

I created Substack Course as both a blog full of free resources and a course for Substack writers. In addition to publishing my own top selling newsletter on Substack, I was awarded the Substack writer grant and have worked as a paid consultant for Substack and several other leading digital publishing platforms.

If you have any questions about Substack or want to contact me please use my contact page.

In the world of digital publishing, showcasing various perspectives in a single piece is a powerful way to engage readers. Expert roundups can offer fresh insights by bringing together different voices on a particular topic. To create an inviting and coherent expert roundup on Substack, one should focus on clear formatting that highlights each contributor …

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Formatting survey and poll results in Substack newsletters can enhance reader engagement. To add a survey, you can link it within a post by selecting “Buttons” in the editor toolbar and choosing “Link to survey”. Once responses are collected, results can be viewed on the Surveys page. Polls offer something a bit different as they …

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Crafting engaging content previews is crucial for grabbing readers’ attention on Substack. A striking teaser encourages clicks and shares, making the difference between an overlooked post and a popular one. The key to a successful teaser is combining captivating visuals with concise text that hints at the full content. When creating previews, consider visual elements …

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Creating engaging and well-formatted case studies on Substack can greatly enhance your content’s readability and appeal. A well-structured article keeps the reader interested while delivering valuable insights. Using clear headings, bullet points, and visuals can make complex information easier to digest. Writers should pay attention to the visual elements of their articles. Tools provided by …

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Formatting Substack articles for curated weekly recaps can be a game-changer for writers looking to engage their audience effectively. By using helpful tools like headings and clear structure, writers can keep readers interested throughout the newsletter. A well-organized format is key to making content easy to digest and appealing to subscribers. When setting up a …

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Creating engaging content on Substack can be even more impactful when you include downloadable resources. To format these effectively, ensure they align with your newsletter’s style and are easy for readers to access and use. This approach not only adds value but also enhances the overall reader experience. Writers can greatly benefit from having a …

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Organizing a Substack archive can seem daunting, but it doesn’t have to be. Writers can transform chaos into clarity by structuring their archives for easy navigation. By using tags and sections, content becomes more accessible for subscribers, enhancing the overall reading experience. It’s not just about labeling posts. Using tags as headings on the homepage …

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When writing long-form essays, keeping readers engaged is key. Breaking down content with the right formatting can make all the difference. Using techniques like bullet points, headers, and visuals helps readers navigate and absorb the information better. Readers can easily lose interest in large blocks of text, so it’s important to incorporate a friendly tone …

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Formatting tutorials and step-by-step guides on Substack helps draw readers in and keeps them engaged. Clearly formatted articles improve readability, enhance comprehension, and make it easy for readers to follow along. By organizing content with proper headlines, bullet points, and visual aids, you make your guides more attractive and useful. On Substack, authors can insert …

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Finding the perfect balance between images and text on Substack can enhance readability and engagement. A good rule of thumb is to maintain a balance where images support the text without overwhelming it. This ensures your content remains visually appealing while delivering your message effectively. Images should complement the text by providing visual breaks and …

Read More about The Ideal Image-to-Text Ratio for Substack Posts