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About Casey Botticello

Hey everyone! My name is Casey Botticello, and I am the creator or Blogging Guide, an award winning Substack newsletter that explores the digital publishing landscape.

I created Substack Course as both a blog full of free resources and a course for Substack writers. In addition to publishing my own top selling newsletter on Substack, I was awarded the Substack writer grant and have worked as a paid consultant for Substack and several other leading digital publishing platforms.

If you have any questions about Substack or want to contact me please use my contact page.

Navigating long Substack articles can be a challenge, but there’s a simple tool that can make this task easier: anchor links. These handy links allow readers to jump directly to specific sections within a post, enhancing the reading experience and improving navigation. By using anchor links, readers can save time and effortlessly find the information …

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Every writer wants their Substack posts to stand out, and effectively formatting success stories and testimonials can truly make a difference. Well-formatted content not only grabs attention but also builds trust and credibility with readers. By highlighting testimonials and stories, writers can provide proof that adds value and authenticity to their messages. Substack offers a …

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Summarizing key points and takeaways effectively on Substack can transform a regular post into an engaging and insightful read. Strongly formatted takeaways not only enhance readability but also ensure your audience grasps the essential concepts quickly. Substack provides various tools and templates that can help in organizing these elements, making your content more accessible. Many …

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Formatting quotes from other writers in Substack posts can elevate the quality and appeal of an article. Using clear, visually distinct formats for quotes helps readers easily identify them and adds value to the content. Writers on Substack can explore different styling options such as block quotes or italicizing to give quotes a professional look. …

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Creating multi-language content on Substack can be a rewarding way to reach a broader audience. One effective strategy is to use the platform’s section feature, which helps organize content by language under one publication. This not only keeps things tidy but also improves the reader’s experience. Utilizing tags is another practical solution for keeping content …

Read More about Formatting Multi-Language Content on Substack: Tips for Organized Articles

Adding personality to your Substack articles can make them more engaging and fun for readers. One simple way to do this is by using emojis and symbols. Emojis and symbols can enhance the visual appeal of your content and help express emotions or tone. Substack supports a variety of Unicode characters, making it easy to …

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In the world of digital content, a compelling Call-to-Action (CTA) can make all the difference in converting readers into subscribers on platforms like Substack. Crafting a CTA that stands out requires a blend of clear, action-oriented language and strategic placement to capture your audience’s attention. Whether it’s using phrases like “Join Now” or “Subscribe Today,” …

Read More about Writing and Formatting Call-to-Actions (CTAs) that Convert on Substack