About Casey Botticello

Hey everyone! My name is Casey Botticello, and I am the creator or Blogging Guide, an award winning Substack newsletter that explores the digital publishing landscape.

I created Substack Course as both a blog full of free resources and a course for Substack writers. In addition to publishing my own top selling newsletter on Substack, I was awarded the Substack writer grant and have worked as a paid consultant for Substack and several other leading digital publishing platforms.

If you have any questions about Substack or want to contact me please use my contact page.

Gift content generously! Learn the steps to offer complimentary Substack subscriptions, building loyalty and widening your reader base.

Master Substack organization! A step-by-step guide to adding new sections, enhancing your newsletter’s structure and reader experience.

A comprehensive guide to personalizing banners, headers, and footers, ensuring your Substack newsletter stands out and engages readers.

Supercharge your Substack! Tips and tricks to utilize Substack Boost, maximizing your newsletter’s reach, engagement, and subscriber growth.

Craft a memorable identity! Dive into strategies and tips to pick the perfect Substack publication name that resonates and captivates.

Dive deep into Substack’s analytics to understand your newsletter’s performance, ensuring continuous growth and improvement.

Discover how to effectively use Substack Pages, expanding your content variety and offering readers a richer experience.

Substack payment timeline demystified: Learn when and how you’ll receive your earnings. Navigate the payout process with clarity.

Choosing your platform: Substack vs. Ghost comparison. Unearth the features, benefits, and which suits your publishing needs better.

Turn free readers into loyal subscribers. Explore strategies to entice and convince your audience to support your work.