About Casey Botticello

Organizing a Substack archive can seem daunting, but it doesn’t have to be. Writers can transform chaos into clarity by structuring their archives for easy navigation. By using tags and sections, content becomes more accessible for subscribers, enhancing the overall reading experience. It’s not just about labeling posts. Using tags as headings on the homepage …

Creating engaging content on Substack can be even more impactful when you include downloadable resources. To format these effectively, ensure they align with your newsletter’s style and are easy for readers to access and use. This approach not only adds value but also enhances the overall reader experience. Writers can greatly benefit from having a …

Formatting Substack articles for curated weekly recaps can be a game-changer for writers looking to engage their audience effectively. By using helpful tools like headings and clear structure, writers can keep readers interested throughout the newsletter. A well-organized format is key to making content easy to digest and appealing to subscribers. When setting up a …

Creating engaging and well-formatted case studies on Substack can greatly enhance your content’s readability and appeal. A well-structured article keeps the reader interested while delivering valuable insights. Using clear headings, bullet points, and visuals can make complex information easier to digest. Writers should pay attention to the visual elements of their articles. Tools provided by …

Crafting engaging content previews is crucial for grabbing readers’ attention on Substack. A striking teaser encourages clicks and shares, making the difference between an overlooked post and a popular one. The key to a successful teaser is combining captivating visuals with concise text that hints at the full content. When creating previews, consider visual elements …

Formatting survey and poll results in Substack newsletters can enhance reader engagement. To add a survey, you can link it within a post by selecting “Buttons” in the editor toolbar and choosing “Link to survey”. Once responses are collected, results can be viewed on the Surveys page. Polls offer something a bit different as they …

Using drop caps is a simple way to add a stylish touch to the beginning of any article or book. These decorative letters grab attention and create a focal point, making the text more inviting. Readers are often drawn into the story just by the presence of this visual element. Drop caps aren’t just visually …

In the world of digital publishing, showcasing various perspectives in a single piece is a powerful way to engage readers. Expert roundups can offer fresh insights by bringing together different voices on a particular topic. To create an inviting and coherent expert roundup on Substack, one should focus on clear formatting that highlights each contributor …

Creating a warm and engaging welcome email for new Substack subscribers is essential for setting a positive tone. Crafting a personalized message that aligns with the writer’s unique voice will immediately captivate the audience. It’s an opportunity to express gratitude and make readers feel valued from the start. The welcome email should be clear and …

Creating data-driven articles on Substack can be both rewarding and challenging. Writers can elevate their content by paying attention to how data is presented, ensuring readers stay engaged and informed. A key practice is to use clear formatting techniques that highlight crucial data while maintaining readability. Incorporating elements like bullet points, charts, and graphs not …