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About Casey Botticello

Hey everyone! My name is Casey Botticello, and I am the creator or Blogging Guide, an award winning Substack newsletter that explores the digital publishing landscape.

I created Substack Course as both a blog full of free resources and a course for Substack writers. In addition to publishing my own top selling newsletter on Substack, I was awarded the Substack writer grant and have worked as a paid consultant for Substack and several other leading digital publishing platforms.

If you have any questions about Substack or want to contact me please use my contact page.

Adding personality to your Substack articles can make them more engaging and fun for readers. One simple way to do this is by using emojis and symbols. Emojis and symbols can enhance the visual appeal of your content and help express emotions or tone. Substack supports a variety of Unicode characters, making it easy to …

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Creating multi-language content on Substack can be a rewarding way to reach a broader audience. One effective strategy is to use the platform’s section feature, which helps organize content by language under one publication. This not only keeps things tidy but also improves the reader’s experience. Utilizing tags is another practical solution for keeping content …

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Delving into the world of poetry and creative writing on Substack offers writers a unique platform to showcase their art beautifully. Making your poetry and creative writing visually appealing on Substack is key to capturing and holding your readers’ attention. Formatting is not just about aesthetics; it enhances the reader’s experience and engagement. Using tools …

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Formatting quotes from other writers in Substack posts can elevate the quality and appeal of an article. Using clear, visually distinct formats for quotes helps readers easily identify them and adds value to the content. Writers on Substack can explore different styling options such as block quotes or italicizing to give quotes a professional look. …

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Summarizing key points and takeaways effectively on Substack can transform a regular post into an engaging and insightful read. Strongly formatted takeaways not only enhance readability but also ensure your audience grasps the essential concepts quickly. Substack provides various tools and templates that can help in organizing these elements, making your content more accessible. Many …

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Every writer wants their Substack posts to stand out, and effectively formatting success stories and testimonials can truly make a difference. Well-formatted content not only grabs attention but also builds trust and credibility with readers. By highlighting testimonials and stories, writers can provide proof that adds value and authenticity to their messages. Substack offers a …

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Long-form writing on Substack can be a joy, but navigating these lengthy posts can sometimes overwhelm readers. A Table of Contents (TOC) is a fantastic way to break down these posts, directing readers to specific sections with ease. This feature not only makes it simpler to follow complex topics but also enhances the overall experience …

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Navigating long Substack articles can be a challenge, but there’s a simple tool that can make this task easier: anchor links. These handy links allow readers to jump directly to specific sections within a post, enhancing the reading experience and improving navigation. By using anchor links, readers can save time and effortlessly find the information …

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Creating data-driven articles on Substack can be both rewarding and challenging. Writers can elevate their content by paying attention to how data is presented, ensuring readers stay engaged and informed. A key practice is to use clear formatting techniques that highlight crucial data while maintaining readability. Incorporating elements like bullet points, charts, and graphs not …

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Creating a warm and engaging welcome email for new Substack subscribers is essential for setting a positive tone. Crafting a personalized message that aligns with the writer’s unique voice will immediately captivate the audience. It’s an opportunity to express gratitude and make readers feel valued from the start. The welcome email should be clear and …

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