About Casey Botticello

Hey everyone! My name is Casey Botticello, and I am the creator or Blogging Guide, an award winning Substack newsletter that explores the digital publishing landscape.

I created Substack Course as both a blog full of free resources and a course for Substack writers. In addition to publishing my own top selling newsletter on Substack, I was awarded the Substack writer grant and have worked as a paid consultant for Substack and several other leading digital publishing platforms.

If you have any questions about Substack or want to contact me please use my contact page.

Substack is a popular platform for writers and publishers to create newsletters and connect with their audience. As a publisher on Substack, it is important to know how to log in to your account to manage your content and subscribers. Logging in to Substack is a simple process that can be done in just a …

Substack is a popular platform that allows writers to create and distribute newsletters to their subscribers. As a reader, you may have subscribed to several publications on Substack and want to access your profile to manage your subscriptions or read the latest posts from your favorite writers. Logging in to your Substack profile as a …

Substack is a popular platform for writers and creators who want to start their own newsletters. One of the most important aspects of starting a newsletter is choosing the right name. A good name can help attract subscribers and convey the tone and focus of the newsletter. However, coming up with a name can be …

Substack is a popular platform that allows writers, podcasters, and other content creators to build their own audience and monetize their work. While Substack is primarily known for its newsletter capabilities, many creators wonder if they can also post videos on the platform. The answer is yes, but there are some limitations and best practices …

Substack is a popular platform that allows writers to monetize their content through newsletters. With its growing popularity, Substack segmentation has become an important topic for creators who want to optimize their marketing strategies and grow their subscriber base. Understanding Substack segmentation requires a basic knowledge of segmentation fundamentals. Customer segmentation is the act of …

Substack is a platform that allows writers and publishers to create and distribute newsletters. One of the key features of Substack is the ability to create a subdomain for your publication. This subdomain acts as a unique identifier for your newsletter and can help readers find and remember your publication more easily. A subdomain is …

Substack is a popular platform that allows writers to create and publish newsletters. One of the key features of Substack is the ability to include code blocks in your articles. Code blocks are a great way to share code snippets with your readers, whether you’re a programmer or just someone who wants to share a …

Substack is a popular platform for writers to publish and monetize their content. One question that often arises among Substack users is whether they can see how many subscribers someone has on Substack. The answer is not straightforward, as it depends on the author’s settings and the type of subscription they offer. Substack gives writers …

Substack is a popular newsletter platform that allows writers to create and distribute content to subscribers. One aspect of creating a successful newsletter is designing a visually appealing cover image for the publication’s Welcome page. The cover image is the first thing readers see when they visit the page, and can help to establish the …

Substack is a popular platform for writers to share their content and reach a wider audience. However, as your publication grows, it can become difficult for readers to navigate through your articles. This is where a Table of Contents (TOC) can be incredibly helpful. A Table of Contents is a list of the headings and …