Skip to Content

Substack Cover Image

Substack Cover Image

Substack is a popular newsletter platform that allows writers to create and distribute content to subscribers. One aspect of creating a successful newsletter is designing a visually appealing cover image for the publication’s Welcome page. The cover image is the first thing readers see when they visit the page, and can help to establish the tone and branding of the newsletter.

Understanding Substack’s platform is crucial when designing a cover image. Substack recommends that the cover image be at least 600×600 pixels, and suggests that writers use a photo or graphic that represents the content of the newsletter. Additionally, the platform allows writers to customize the appearance of their publication by selecting a color scheme and font.

Creating a cover image for a Substack publication can be a fun and creative process. Writers can use design tools such as Canva or Adobe Photoshop to create a custom image, or can search for stock photos and graphics to use as a base. Once the image is created, it can be uploaded to Substack’s platform and customized to fit the publication’s branding.

Key Takeaways

  • Substack cover images are an important aspect of establishing the branding and tone of a newsletter.
  • Writers should aim for a cover image that is at least 600×600 pixels and represents the content of the newsletter.
  • Customizing the cover image using design tools or stock photos can help to create a unique and visually appealing publication.

Understanding Substack’s Platform

The Role of Cover Images

Substack is a platform for creating and distributing newsletters. The platform allows writers to create their own publication and build a following. One of the key features of Substack is the ability to customize the look and feel of your publication. This includes adding a cover image to your publication’s welcome page.

The cover image is an optional image that is used to introduce your publication on your welcome page. It is the first thing that readers will see when they visit your publication. A well-designed cover image can help you establish a consistent brand identity and make your publication more visually appealing to your readers.

Substack’s Image Guidelines

Substack has specific guidelines for images that are used on the platform. These guidelines ensure that images are displayed correctly and look good on all devices. Here are some of the key guidelines for images on Substack:

  • Logo: The minimum size for a logo is 256 x 256 pixels with a transparent background.
  • Cover Image: The recommended size for a cover image is at least 600 x 600 pixels.
  • Email Banners: The recommended size for email banners is 1100 x 220 pixels with a transparent background, but they can be taller.

Following these guidelines will ensure that your images look great on Substack. It’s important to note that Substack allows writers to upload three design elements: a square logo, cover photo, and wordmark. The option to upload a wordmark only shows up after you upload a logo and cover photo, so it’s important to upload those first.

Overall, understanding Substack’s image guidelines and the role of cover images is important for creating a visually appealing publication. By following these guidelines, writers can ensure that their publications look great and are easy to read on all devices.

Designing Your Substack Cover Image

Creating a visually appealing cover image is crucial for attracting readers to your Substack publication. Here are some tips for designing a cover image that will grab your readers’ attention.

Choosing the Right Visuals

When selecting visuals for your cover image, choose images that are relevant to your publication’s content. Consider using images that are high-quality and visually appealing. You can also use images that represent your brand or publication’s style.

Incorporating Branding Elements

Incorporate branding elements into your cover image to make it easily recognizable to your readers. Use your publication’s logo, colors, and fonts to create a cohesive image. Remember to keep the visual hierarchy in mind and make sure that your branding elements are prominent.

Optimizing for Different Devices

Ensure that your cover image is optimized for different devices. Use the recommended dimensions provided by Substack to ensure that your image looks good on desktop and mobile devices. Keep in mind that your cover image should be at least 600 x 600 pixels and have an aspect ratio of 1:1.

In conclusion, designing a cover image for your Substack publication is an important aspect of building your brand and attracting readers. By choosing the right visuals, incorporating branding elements, and optimizing for different devices, you can create a visually appealing cover image that will grab your readers’ attention.

Technical Aspects of Substack Cover Images

Image Dimensions and Resolution

When it comes to the Substack cover image, it is important to consider the dimensions and resolution to ensure that the image looks good and is optimized for the platform. According to Substack’s guidelines, the cover image should be at least 600 x 600 pixels. However, it is important to note that the image is automatically scaled down to 324 x 324 pixels on the welcome page.

To ensure that the cover image looks good on all devices, it is recommended to use an image with a resolution of at least 72 DPI. This will ensure that the image is clear and crisp, and does not appear pixelated or blurry.

File Formats and Sizes

Substack supports a variety of file formats for cover images, including PNG, JPEG, and GIF. However, it is recommended to use a PNG or JPEG file, as these formats are optimized for web use and provide good image quality.

When it comes to file size, it is important to keep the file size as small as possible, while still maintaining good image quality. This is important because larger file sizes can slow down the loading time of the page, which can negatively impact user experience.

In summary, to ensure that the Substack cover image looks good and is optimized for the platform, it is important to use an image with dimensions of at least 600 x 600 pixels and a resolution of at least 72 DPI. It is also recommended to use a PNG or JPEG file with a small file size to ensure fast loading times.

Creating a Cover Image

When creating a Substack publication, one of the most important elements is the cover image. This is the first thing readers will see when they visit your publication’s page, so it’s important to make a good impression. Here are some tips for creating an effective cover image.

Using Design Tools

Substack provides several design tools that can help you create a professional-looking cover image. You can access these tools by clicking on “Dashboard” and then “Settings.” From there, you can upload a square logo, cover photo, and wordmark.

To create a cover image, you can use a design tool like Canva or Adobe Spark. These tools allow you to create custom graphics using templates or by starting from scratch. You can add text, images, and other design elements to create a cover image that reflects your brand and captures the attention of your audience.

Design Tips and Best Practices

When designing your cover image, keep in mind that it should be visually appealing and easy to read. Here are some tips and best practices to keep in mind:

  • Use high-quality images: Your cover image should be crisp and clear, so use high-quality images that are at least 600 x 600 pixels.

  • Keep it simple: Avoid cluttering your cover image with too much text or too many images. Instead, focus on a simple, eye-catching design that conveys your brand message.

  • Use contrasting colors: Choose colors that contrast well with each other to make your cover image stand out. Use bold, bright colors sparingly to draw attention to important elements.

  • Make it relevant: Your cover image should be relevant to your publication’s content. Use images or graphics that reflect your brand or the topics you cover in your publication.

By following these tips and using the design tools available to you, you can create a cover image that captures the attention of your audience and sets the tone for your Substack publication.

Uploading Your Cover Image

Step-by-Step Guide

Uploading a cover image is a simple process that can be done in just a few clicks. Here is a step-by-step guide to help you get started:

  1. Log in to your Substack account and navigate to your publication’s dashboard.
  2. Click on “Settings” in the left navigation bar.
  3. Select “Basics” from the top menu.
  4. Scroll down to the “Cover photo” section and click on “Upload Image”.
  5. Choose the image you want to use as your cover photo and click “Open”.
  6. Once the image is uploaded, you can crop it to fit the desired dimensions.
  7. Click “Save” to apply the changes.

It’s important to note that Substack recommends using an image with a size of at least 600×600 pixels for your cover photo. This will ensure that the image looks great on all devices and is not pixelated.

Troubleshooting Common Issues

If you encounter any issues while uploading your cover photo, here are some troubleshooting tips:

  • Make sure the image you are trying to upload is in a supported format (JPEG, PNG, or GIF).
  • Check the size of your image. If it is too large, it may take longer to upload or cause errors.
  • If you are having trouble cropping the image, try using a different image editor or resizing the image before uploading it.
  • If you are still experiencing issues, try logging out of your Substack account and logging back in again. This can sometimes help resolve technical issues.

By following these simple steps and troubleshooting tips, you can easily upload a cover photo to your Substack publication and make it stand out.