Substack is a popular platform that allows writers, podcasters, and other content creators to build their own audience and monetize their work. While Substack is primarily known for its newsletter capabilities, many creators wonder if they can also post videos on the platform. The answer is yes, but there are some limitations and best practices to keep in mind.
Understanding Substack’s Video Capabilities is the first step in successfully posting videos on the platform. Substack allows creators to upload and embed videos directly into their posts. Creators can also record videos using their mobile device or laptop and upload them to Substack. However, it’s important to note that Substack’s video capabilities are still relatively new and there are some limitations to what can be uploaded and how it can be formatted.
- Substack allows creators to upload and embed videos directly into their posts.
- Creators can record videos using their mobile device or laptop and upload them to Substack.
- Substack’s video capabilities are still relatively new and there are some limitations to what can be uploaded and how it can be formatted.
Understanding Substack’s Video Capabilities
Substack is a platform that allows writers and publishers to create and distribute newsletters to their subscribers. In recent years, Substack has expanded its capabilities by introducing video content. With Substack’s video capabilities, publishers can now create and share video content with their subscribers.
Substack allows publishers to upload or record videos directly into a Substack post. Publishers can then make videos available to everyone or only paid subscribers. The videos will be playable directly on the web, making it easy for subscribers to watch them on any device.
To add a video to a Substack post, publishers can record a video using their mobile device or laptop or upload a video file. Substack accepts several video file formats, including 3GP, AAC, AVI, FLV, MP4, MOV, and MPEG-2. The recommended maximum size for a video is 20 GB.
Substack also allows publishers to embed videos in their posts. To embed a video, publishers can select the video icon from the editor toolbar and upload the video they want to add from their device. The upload will automatically begin and will appear in the draft.
Publishers can offer exclusive content to paying subscribers and a free preview of paid videos to all viewers. This feature allows publishers to monetize their video content and provide value to their subscribers.
Overall, Substack’s video capabilities provide publishers with a new way to engage with their subscribers and create valuable content. With the ability to upload or record videos directly into a Substack post and embed videos, publishers can easily share video content with their audience.
Step-by-Step Guide to Posting Videos
Posting videos on Substack is a straightforward process. Here are the steps to follow:
- Head to your Home or Posts tab and select “+New post”. From the menu, select “Video”.
- In the draft post, click “Record” to record a video using your mobile device or laptop or “Select file” to upload a video. If you record a video, you can pause and resume recording as many times as you like.
- Once you have recorded or uploaded your video, you can adjust its placement in the post by selecting and dragging it to the desired spot.
- Add a title and any other text you would like to accompany your video.
- Once you are satisfied with your post, you can choose to send it to everyone or only to your paid subscribers.
It is important to note that videos uploaded to Substack must be in MP4 format and no larger than 1GB in size. If your video is too large, you may need to compress it before uploading.
In addition, Substack recommends that you keep your videos short and sweet. While there is no hard and fast rule for video length, shorter videos tend to perform better on social media platforms like Substack.
Overall, posting videos on Substack is a great way to engage your audience and offer them exclusive content. By following these simple steps, you can easily add videos to your Substack posts and take your content to the next level.
Video Content Strategies for Substack
Substack is a platform that enables writers to publish newsletters and articles. With the introduction of video posts, writers can now add videos to their content, which can help them engage with their readers. Here are some video content strategies that writers can use to make the most of this feature:
Add value to your content: Videos can be used to add value to your content. For instance, if you are writing about a specific topic, you can add a video that explains the topic in more detail. This will help your readers understand the topic better and keep them engaged.
Use videos to showcase your personality: Videos can also be used to showcase your personality. You can use them to introduce yourself to your readers, give them a behind-the-scenes look at your writing process, or share your thoughts on a particular topic. This will help your readers connect with you on a more personal level.
Keep your videos short and sweet: Videos should be short and to the point. The attention span of most people is short, so keeping your videos short will help you keep your readers engaged. You can use videos to summarize your articles or newsletters, provide quick tips, or share news updates.
Optimize your videos for search engines: Just like articles and newsletters, videos can also be optimized for search engines. You can use keywords in your video titles, descriptions, and tags to help your videos rank higher in search results. This will help you attract more viewers to your videos and increase your readership.
In conclusion, videos can be a powerful tool for writers on Substack. By using the strategies mentioned above, writers can create engaging and valuable video content that will help them connect with their readers and grow their audience.
Optimizing Videos for Substack Engagement
Posting videos on Substack can be a great way to engage with your audience, but it’s important to optimize them for maximum engagement. Here are some tips to help you get the most out of your video content:
Choosing the right thumbnail for your video can make a big difference in how many people click through to watch it. Make sure your thumbnail is eye-catching and relevant to the content of your video. You can use a custom thumbnail or choose one of the automatic options provided by Substack.
Your video description is another important element of your video’s engagement potential. Use this space to provide a brief overview of what your video is about and why people should watch it. Be sure to include relevant keywords to help your video show up in search results.
Your video title is the first thing people will see when they come across your content. Make sure it’s attention-grabbing and accurately reflects the content of your video. Consider using numbers or questions to pique people’s curiosity and encourage them to click through.
By following these tips, you can help ensure that your videos are optimized for maximum engagement on Substack. Remember to experiment with different approaches and see what works best for your audience.
Substack Video Limitations
File Size Restrictions
Substack has a maximum file size limit of 20 GB for videos. This means that any video larger than 20 GB will not be able to be uploaded to Substack. It is important to keep this in mind when creating and uploading videos to ensure that they meet the file size requirements.
Video Length Considerations
While there is no specific limit on video length for Substack, it is important to consider the attention span of your audience. Videos that are too long may lose the interest of your subscribers. It is recommended to keep videos between 5-10 minutes in length to ensure that they are engaging and informative.
Substack supports a variety of video formats including 3GP, AAC, AVI, FLV, MP4, MOV, and MPEG-2. It is important to ensure that your video is in one of these formats before attempting to upload it to Substack. Additionally, it is recommended to use the MP4 format as it is widely supported and provides high-quality video playback.
Overall, while there are limitations to posting videos on Substack, it is still a great platform to share video content with your subscribers. By keeping these limitations in mind, creators can ensure that their videos meet the requirements for uploading and provide engaging content for their audience.
Integrating Videos with Written Content
Substack allows creators to integrate videos with their written content, which can enhance the reader’s experience. Videos can be used to provide visual aids, give demonstrations, or add a personal touch to the content.
To add a video to a Substack post, creators can either record a video using their mobile device or laptop or upload a video file. Once the video is uploaded, it can be placed anywhere in the post by selecting and dragging it to the desired spot.
It’s important to note that videos should be used in moderation and should complement the written content rather than replace it. Using too many videos can make the post overwhelming and distract from the main message.
Creators can also choose to offer exclusive video content to paying subscribers while providing a free preview of paid videos to all viewers. This can be a great way to incentivize readers to become subscribers while also giving them a taste of what they can expect from the paid content.
Overall, integrating videos with written content on Substack can be a powerful tool for creators to engage their audience and enhance their content. By using videos strategically and in moderation, creators can provide a more dynamic and engaging experience for their readers.
Monetizing Video Content on Substack
Substack offers various ways for creators to monetize their video content. One of the most popular ways is through subscriptions. Creators can offer exclusive video content to their subscribers and charge a monthly or yearly fee. This can be a great way to generate a steady stream of income from your videos.
Another way to monetize your video content on Substack is through sponsorships. Creators can partner with brands and companies to create sponsored video content. This can be a lucrative way to earn money from your videos, especially if you have a large and engaged audience.
In addition to subscriptions and sponsorships, creators can also monetize their video content through advertising. Substack allows creators to run ads on their videos and earn a percentage of the revenue generated. This can be a great way to earn money from your videos without having to rely solely on subscriptions or sponsorships.
Overall, Substack offers a variety of ways for creators to monetize their video content. Whether you choose to offer exclusive content to your subscribers, partner with brands for sponsored content, or run ads on your videos, there are plenty of opportunities to earn money from your videos on Substack.
Analyzing Video Performance on Substack
Substack offers a simple way for writers to publish video posts. With the ability to embed videos directly within text posts, it is easy to create engaging content. However, the performance of videos on Substack can vary depending on several factors.
One important factor to consider is the length of the video. Shorter videos tend to perform better on Substack, as readers are more likely to watch them in their entirety. Additionally, videos with clear and concise messaging tend to perform better than those that are longer and more rambling.
Another important consideration is the quality of the video. Videos that are poorly lit or have low-quality audio can be difficult for readers to watch and may result in lower engagement. However, videos that are well-produced and visually appealing can capture readers’ attention and keep them engaged.
Finally, it is important to consider the relevance of the video to the content of the post. Videos that are closely related to the topic of the post can enhance the reader’s understanding and provide additional value. On the other hand, videos that are unrelated or tangential to the post may not be well-received by readers.
In summary, analyzing the performance of videos on Substack involves considering factors such as video length, quality, and relevance to the post’s content. By creating high-quality videos that are concise, visually appealing, and relevant to the post’s topic, writers can enhance the engagement and overall performance of their content on Substack.
Substack’s Future Video Features
Substack has recently introduced video features for its users, allowing them to upload and embed videos directly within text posts. However, the company is not stopping there and is planning to introduce more video features in the future.
One of the upcoming features that Substack is working on is a video-podcast uploader that automatically splits the audio from the video and sends the file to a podcast feed. This feature will be beneficial for podcasters who want to create video content for their subscribers and also release audio versions of the same content.
Another feature that Substack is planning to introduce is a flexible paywall that allows publishers to select a portion of an episode to make free to anyone. This feature will be useful for creators who want to give a sneak peek of their video content to their audience and entice them to subscribe for more.
Substack is also working on a new design for video pages, featuring a large player at the top of the screen. This design will provide a better viewing experience for subscribers and attract more viewers to the platform.
Overall, Substack’s future video features show that the company is committed to providing its users with the best possible tools to create and share video content. With these upcoming features, Substack will become an even more attractive platform for creators who want to monetize their video content and build a loyal subscriber base.