About Casey Botticello

Hey everyone! My name is Casey Botticello, and I am the creator or Blogging Guide, an award winning Substack newsletter that explores the digital publishing landscape.

I created Substack Course as both a blog full of free resources and a course for Substack writers. In addition to publishing my own top selling newsletter on Substack, I was awarded the Substack writer grant and have worked as a paid consultant for Substack and several other leading digital publishing platforms.

If you have any questions about Substack or want to contact me please use my contact page.

Substack is a popular platform for writers who want to build a community around their work. While Substack allows writers to connect with their readers, there may be times when a writer wants to block certain subscribers from accessing their content. This could be due to reasons such as harassment, spamming, or inappropriate behavior. Fortunately, …

Substack is a popular platform that allows writers to create and publish their own newsletters. One of the features of Substack is the ability to have both followers and subscribers. While these terms may seem interchangeable, there are actually some key differences between the two. Followers on Substack are people who have chosen to follow …

Substack has become a popular platform for writers, journalists, and content creators to build their own audience and monetize their work. One of the key features of Substack is the ability to segment subscriber lists. But what does it mean to segment a list, and why is it important? Segmenting a list means dividing it …

Substack is a popular platform for bloggers, writers, and journalists to share their content with the world. However, simply writing a post and hitting publish is not enough to ensure success. To make the most of Substack, it’s important to have a pre-publishing checklist to ensure that your post is engaging, error-free, and optimized for …

Substack is a popular platform for creating and sending newsletters to subscribers. If you’re new to Substack, one of the first things you’ll need to do is import your existing subscribers to your Substack account. This can be done easily by following a few simple steps. To import subscribers to Substack, you can either upload …

Substack is a platform that allows writers to create and monetize newsletters. One of the features that makes Substack stand out is its ability to add anchor links to posts. Adding anchor links to a Substack post can help readers navigate through long posts and find specific sections quickly. To add an anchor link to …

Adding a poll to a Substack post can be a great way to engage with your readers and get their opinions on a topic. Fortunately, the process is fairly simple. From the post editor toolbar, click on “More” and select “Poll” from the drop-down menu. Once the poll template appears in the draft post, click …

Substack is a popular platform for newsletter writers to share their content and build a subscriber base. One of the features that Substack offers is the ability to create paid content, allowing writers to monetize their newsletters. However, there may be times when a writer wants to change a paid post to a free one. …

Substack has become a popular platform for writers, journalists, and content creators to monetize their work and build a loyal audience. However, increasing Substack newsletter earnings can be a challenge for many. In this article, we will explore some tips and strategies to help you boost your Substack earnings and make the most out of …

Substack is a popular platform for newsletter creators, allowing them to build and manage their email lists with ease. However, one question that often arises is whether Substack’s email deliverability is good enough. Deliverability refers to the ability of an email to reach a recipient’s inbox without being marked as spam or bounced back. Many …