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About Casey Botticello

Hey everyone! My name is Casey Botticello, and I am the creator or Blogging Guide, an award winning Substack newsletter that explores the digital publishing landscape.

I created Substack Course as both a blog full of free resources and a course for Substack writers. In addition to publishing my own top selling newsletter on Substack, I was awarded the Substack writer grant and have worked as a paid consultant for Substack and several other leading digital publishing platforms.

If you have any questions about Substack or want to contact me please use my contact page.

Substack has become a popular platform for writers, journalists, and content creators to build their own audience and monetize their work. One of the key features of Substack is the ability to segment subscriber lists. But what does it mean to segment a list, and why is it important? Segmenting a list means dividing it …

Read More about How to Segment a Subscriber List in Substack?

Substack is a popular platform for bloggers, writers, and journalists to share their content with the world. However, simply writing a post and hitting publish is not enough to ensure success. To make the most of Substack, it’s important to have a pre-publishing checklist to ensure that your post is engaging, error-free, and optimized for …

Read More about Pre-Publishing Checklist for Substack Posts

Substack is a popular platform for creating and sending newsletters to subscribers. If you’re new to Substack, one of the first things you’ll need to do is import your existing subscribers to your Substack account. This can be done easily by following a few simple steps. To import subscribers to Substack, you can either upload …

Read More about How to Import Subscribers to Substack

Substack is a platform that allows writers to create and monetize newsletters. One of the features that makes Substack stand out is its ability to add anchor links to posts. Adding anchor links to a Substack post can help readers navigate through long posts and find specific sections quickly. To add an anchor link to …

Read More about How to Add Anchor Links in Substack Posts

Substack is a popular platform for newsletter writers to share their content and build a subscriber base. One of the features that Substack offers is the ability to create paid content, allowing writers to monetize their newsletters. However, there may be times when a writer wants to change a paid post to a free one. …

Read More about How to Change a Post from Paid to Free in Substack

Substack has become a popular platform for writers, journalists, and content creators to monetize their work and build a loyal audience. However, increasing Substack newsletter earnings can be a challenge for many. In this article, we will explore some tips and strategies to help you boost your Substack earnings and make the most out of …

Read More about How to Increase Substack Newsletter Earnings?

Substack is a popular platform for newsletter creators, allowing them to build and manage their email lists with ease. However, one question that often arises is whether Substack’s email deliverability is good enough. Deliverability refers to the ability of an email to reach a recipient’s inbox without being marked as spam or bounced back. Many …

Read More about Is Substack’s Email Deliverability Good?

If you’re new to Substack and trying to build your audience, the first 100 subscribers can be the hardest to get. But fear not! There are several effective strategies to help you reach that milestone. One of the most important things you can do is to promote your newsletter on social media. Twitter and Reddit …

Read More about How to Get Your First 100 Substack Subscribers

Substack is a popular platform that enables writers to publish newsletters and build a community around their work. One of the features that Substack provides is the ability to see stars next to subscribers’ emails on the dashboard. These stars indicate how actively the subscriber has used the newsletter in the last month, including email …

Read More about What Do the Stars Mean Next to Substack Subscribers?