About Casey Botticello

Hey everyone! My name is Casey Botticello, and I am the creator or Blogging Guide, an award winning Substack newsletter that explores the digital publishing landscape.

I created Substack Course as both a blog full of free resources and a course for Substack writers. In addition to publishing my own top selling newsletter on Substack, I was awarded the Substack writer grant and have worked as a paid consultant for Substack and several other leading digital publishing platforms.

If you have any questions about Substack or want to contact me please use my contact page.

Substack publishers have the unique ability to grow their audience by offering enticing incentives such as discounts. This approach not only rewards dedicated readers but also attracts new subscribers who may be hesitant to commit at full price. Managing special offers on Substack is a straightforward process that can have a significant impact on a …

Substack has emerged as a powerful platform for writers seeking to connect with their audience on a more personal level. For authors, this email-based publishing tool provides a unique opportunity to bypass traditional marketing channels and broadcast directly to readers. Exploring the history of Substack can offer insights into how it became a popular medium …

In the digital age, content creators are exploring various platforms to share their voice and monetize their work. Substack has emerged as a popular platform that allows writers to create and monetize newsletters. It provides an opportunity for writers to directly connect with their audience and build a community around their content. Monetization on Substack …

Crafting a compelling podcast on Substack not only involves content creation but also knowing how to entice potential subscribers. For creators, providing a sneak peek into their unique audio offerings for free listeners is key to growing an audience. This preview can tantalize free listeners with what a full, paid subscription holds. Substack facilitates this …

Substack has become a popular platform for writers to start their own newsletter and reach a wider audience. However, one question that often arises is how long a Substack post should be. While there is no fixed answer to this question, most writers tend to aim for a length that is informative, engaging, and easy …

Many writers today are looking for ways to maximize their reach and impact. One of the ways to do this is by publishing their articles on multiple platforms. Two of the most popular platforms for writers are Substack and Medium. However, many writers are left wondering if they can post the same article on both …

Substack has become a popular platform for writers to publish their work and build a following. However, with so many writers on the platform, it can be challenging to get discovered and stand out from the crowd. In this article, we will explore some tips and strategies for writers to get discovered on Substack and …

Substack is a newsletter publishing platform that has quickly gained popularity among writers looking for a new way to monetize their content. While it offers many benefits, such as creative freedom and the ability to build a loyal audience, there are also downsides to using Substack. In this article, we will explore some of the …

Many content creators are looking for a platform that can help them grow their audience and monetize their content. Substack is a popular platform that offers a range of tools and features to help writers, journalists, and other creators build their own newsletter. If you are thinking about switching to Substack, you might be wondering …

Substack has become an increasingly popular platform for writers, journalists, and other content creators to share their work and build a following. However, one question that often comes up is whether it is free to start a Substack newsletter. The answer is yes, it is completely free to create and publish a newsletter on Substack. …