Skip to Content

About Casey Botticello

Hey everyone! My name is Casey Botticello, and I am the creator or Blogging Guide, an award winning Substack newsletter that explores the digital publishing landscape.

I created Substack Course as both a blog full of free resources and a course for Substack writers. In addition to publishing my own top selling newsletter on Substack, I was awarded the Substack writer grant and have worked as a paid consultant for Substack and several other leading digital publishing platforms.

If you have any questions about Substack or want to contact me please use my contact page.

Substack is a popular platform for writers and publishers to create and distribute newsletters. When you create a Substack publication, you are given a default subdomain that is used to access your publication. However, you might want to change your Substack URL for various reasons, such as rebranding or improving your SEO. In this article, …

Read More about How to Change Substack URL

Substack is a popular platform that enables writers to publish newsletters and monetize their content. However, not everyone enjoys reading their Substacks on their computer or mobile device. Some prefer to read them on their Kindle, which provides a more comfortable reading experience. In this article, readers will learn how to read Substacks on their …

Read More about How to Read Substacks on Kindle

Substack is a popular platform for writers and publishers to create and distribute newsletters. One of the key features of Substack is the ability to customize the appearance of your publication. This includes changing the font of your publication to better match your brand or personal style. Understanding Substack’s Font Options is the first step …

Read More about How to Change Font on Substack

Unsubscribing from a paid Substack newsletter can be a confusing and frustrating process, especially for those who are new to the platform. However, with a little guidance, it is possible to cancel a paid subscription and avoid future charges. Before diving into the steps to unsubscribe, it’s important to understand how Substack subscriptions work. Substack …

Read More about How to Unsubscribe from Paid Substack

Substack is a publishing platform that allows writers to monetize their content through subscriptions. With Substack Group Subscription, writers can offer their readers the ability to subscribe to their publication as a group. This feature allows organizations to buy multiple subscriptions at one time, making it easier for businesses and teams to access the content …

Read More about Substack Group Subscription

Substack has become a popular platform for writers and publishers to share their content with a wide audience. As a result, many users have questions about how Substack tracks views and whether it counts their own views. This article will explore the topic of whether Substack counts your own views, how Substack tracks views, and …

Read More about Does Substack Count Your Own Views?

Substack is a popular newsletter platform that has been gaining traction in recent years. With its user-friendly interface and customizable features, it’s no wonder that more and more writers are turning to Substack to publish their content. One important aspect of creating a successful Substack newsletter is image size and formatting. In this article, we …

Read More about Substack Image Size

Substack has gained popularity as a platform for writers and creators to reach their audience through email newsletters. However, one of the biggest questions that creators face is what constitutes a good open rate for their Substack newsletter. An open rate is the percentage of subscribers who open the email and engage with the content. …

Read More about What Is a Good Substack Open Rate?

When it comes to posting on Substack, you might be wondering how often you should be hitting that “publish” button. While there’s no one-size-fits-all answer to this question, there are some key factors to consider when deciding on your posting frequency. Ultimately, your posting schedule should be tailored to your specific audience and content goals. …

Read More about How Often Should I Post on Substack