Skip to Content

About Casey Botticello

Hey everyone! My name is Casey Botticello, and I am the creator or Blogging Guide, an award winning Substack newsletter that explores the digital publishing landscape.

I created Substack Course as both a blog full of free resources and a course for Substack writers. In addition to publishing my own top selling newsletter on Substack, I was awarded the Substack writer grant and have worked as a paid consultant for Substack and several other leading digital publishing platforms.

If you have any questions about Substack or want to contact me please use my contact page.

Using headers and subheaders effectively can make your Substack articles more engaging and easy to read. These elements help organize content and guide readers through the main points of your post. By making your headers informative, you provide clarity and draw attention to key topics. Headers are not just for decoration; they support readability and …

Read More about How to Use Headers and Subheaders Effectively in Substack Articles

In the digital world, capturing a reader’s attention can be a challenge. Effective visual formatting makes content more engaging and easier to digest. Using bold, italics, and blockquotes can significantly enhance readability by highlighting essential information and organizing text. Incorporating these visual elements helps communicate ideas effectively. For instance, bold text emphasizes key points, drawing …

Read More about The Power of Visual Formatting: Enhancing Readability with Style

In the digital world, clear and effective communication can transform a simple blog post into a compelling narrative. For Substack writers, mastering the art of incorporating links and footnotes elevates content, making it more credible and engaging. Using keyword-rich anchor text effectively guides readers to valuable sources without interrupting the flow of reading. While traditional …

Read More about Incorporating Links and Footnotes: Best Practices for Substack Writers

For those looking to make their Substack newsletters more engaging, embedding images, GIFs, and videos can be a game-changer. By simply clicking on the “Embed” button in the Substack editor, users can add a range of media, transforming a plain update into an exciting visual experience. This feature allows subscribers to connect more deeply with …

Read More about How to Embed Images, GIFs, and Videos in Your Substack Newsletter

In today’s fast-paced digital world, many people read content on their phones. This makes it important for writers to format their Substack posts for mobile. A well-optimized Substack post ensures a smooth user experience, keeps readers engaged, and encourages them to explore more content. Readers often lose interest if a post looks cluttered or hard …

Read More about Optimizing Substack Posts for Mobile

Creating a style guide for your Substack can seem overwhelming, but it doesn’t have to be. Establishing a clear style can make your writing easier to read and more recognizable. A style guide ensures consistency in your posts, helping you build a strong connection with your audience. Readers return to publications they find visually appealing …

Read More about Creating Consistency: Developing a Style Guide for Your Substack

In the world of writing, the choice of font can greatly impact the reader’s experience. Selecting the right font for Substack articles is crucial for creating a professional and engaging visual identity. A well-chosen font not only makes an article more aesthetically pleasing but also enhances readability and keeps readers engaged. Typography isn’t just about …

Read More about Typography Matters: Choosing the Right Font for Your Substack Articles

Bulleted and numbered lists are great tools for breaking down complex ideas into easy-to-understand chunks. They improve readability by organizing information clearly, making it easier for readers to grasp the main points. By using lists, writers can effectively highlight key details and draw focus to important aspects of the content. Besides making content more digestible, …

Read More about Using Bulleted and Numbered Lists to Break Down Complex Ideas: A Friendly Guide

In an age where attention spans are shrinking, keeping readers engaged is more important than ever. Crafting effective short paragraphs is key to maintaining reader interest in long-form content. This technique helps break down complex information into digestible chunks, making it easier for readers to follow along. Short paragraphs can transform a lengthy article from …

Read More about The Art of Short Paragraphs: Engaging Readers in Long-Form Content

Creating a clear and easy-to-follow Q&A section in Substack posts can greatly enhance readers’ experience. Readers appreciate when questions and answers are formatted in an engaging way, making it easier to digest information. To achieve clarity, it’s important to use simple headings, maintain consistent spacing, and highlight key points. Effective formatting involves using lists or …

Read More about Formatting Q&A Sections in Substack Posts