Substack is a popular newsletter platform that has been gaining traction in recent years. With its user-friendly interface and customizable features, it’s no wonder that more and more writers are turning to Substack to publish their content. One important aspect of creating a successful Substack newsletter is image size and formatting. In this article, we will explore the optimal image sizes for Substack newsletters and provide tips for formatting and troubleshooting common image issues.
Understanding Substack Image Sizes is crucial for creating a visually appealing newsletter. Substack offers a variety of layout options, each with its own recommended image sizes. For example, the Feature layout requires a 642 x 362 pixels featured image, while the center image for the Newspaper layout should be 626 x 418 pixels. Additionally, Substack recommends a logo size of at least 256 x 256 pixels with a transparent background, and a cover image size of at least 600 x 600 pixels. By following these guidelines, writers can ensure that their images are displayed properly and look professional.
Optimal Image Sizes for Substack Newsletters can vary depending on the layout and design of your newsletter. However, there are some general guidelines that writers can follow to ensure that their images look great on any device. For example, Substack recommends a social/post preview image size of at least 1,456 x 1,048 pixels, with an aspect ratio of 14:10. Additionally, writers should consider using full-width images to create a more immersive reading experience. By keeping these tips in mind, writers can create visually stunning newsletters that engage their readers.
Key Takeaways
- Understanding Substack Image Sizes is crucial for creating a visually appealing newsletter.
- Optimal Image Sizes for Substack Newsletters can vary depending on the layout and design of your newsletter.
- By following Substack’s recommended image sizes and formatting tips, writers can create visually stunning newsletters that engage their readers.
Understanding Substack Image Sizes
Substack is a platform that allows writers to publish and monetize their content with ease. One important aspect of creating a compelling article on Substack is proper formatting, which includes using appropriate image sizes. This section will provide an overview of the recommended image sizes for different elements of a Substack publication.
Logo
For a publication’s logo, Substack recommends using an image that is at least 256 x 256 pixels with a transparent background. This ensures that the logo will be crisp and clear, regardless of the device or screen size on which it is viewed.
Email Banners
Email banners are an important element of a Substack publication, as they are used to promote new content and engage with readers. Substack recommends using a banner size of 1100 x 220 pixels with a transparent background, but notes that banners could be taller if desired.
Cover Image
A cover image is the main image that appears at the top of a Substack publication. Substack recommends using an image that is at least 600 x 600 pixels for this element. This ensures that the image will be clear and visually appealing to readers.
Featured Image
The featured image is the main image that appears in the Feature layout of a Substack publication. Substack recommends using an image that is 642 x 362 pixels for this element.
Center Image
The center image is the main image that appears in the Newspaper layout of a Substack publication. Substack recommends using an image that is 626 x 418 pixels for this element.
Overall, using appropriate image sizes is an important aspect of creating a visually appealing and engaging Substack publication. By following these recommendations, writers can ensure that their content is presented in the best possible way to their readers.
Optimal Image Sizes for Substack Newsletters
When it comes to creating a visually appealing and professional-looking newsletter on Substack, it’s important to choose the right image sizes. In this section, we’ll discuss the optimal image sizes for Substack newsletters, including header images, inline images, and thumbnail images.
Header Images
Header images are a key component of any newsletter, as they are the first thing readers see when they open an email. For optimal viewing, Substack recommends using header images that are at least 600 x 600 pixels in size. This ensures that the image is large enough to be clearly visible on any device, from desktop to mobile.
Inline Images
Inline images are images that are placed within the body of your newsletter, rather than in the header or footer. For optimal viewing, Substack recommends using inline images that are no wider than 600 pixels. This ensures that the image fits within the width of the email, making it easier for readers to view and read your content.
Thumbnail Images
Thumbnail images are small images that are used to represent your content in a list or grid view. For optimal viewing, Substack recommends using thumbnail images that are 282 x 188 pixels in size for grid view and 162 x 120 pixels for list view. It’s important to note that these images can be hidden by checking the “Hide images from list” box.
In conclusion, by using the optimal image sizes for your Substack newsletter, you can create a visually appealing and professional-looking email that engages your readers and enhances your brand identity.
Image Formatting Tips
When it comes to formatting images for your Substack publication, there are a few key tips to keep in mind. By following these tips, you can ensure that your images look great and load quickly for your readers.
File Types
One of the most important things to consider when formatting images for Substack is the file type. Substack supports a wide range of file types, including JPEG, PNG, GIF, MP4, and MP3. However, not all file types are created equal when it comes to web publishing.
For images, JPEG and PNG are the most commonly used file types. JPEG files are ideal for photographs or images with many colors, while PNG files are best for images with transparent backgrounds or simple graphics.
Compression Techniques
Another important consideration when formatting images for Substack is compression. Image compression is the process of reducing the file size of an image without sacrificing too much quality. This is important because larger image files can slow down your website and make it harder for readers to load your content.
There are a few different compression techniques you can use to reduce the file size of your images. One of the most common is to use an image optimization tool like TinyPNG or JPEGmini. These tools can automatically compress your images without sacrificing too much quality.
Another technique is to manually adjust the compression settings in your image editing software. Most image editing software allows you to adjust the compression level when saving your image. By reducing the compression level slightly, you can often reduce the file size of your image without sacrificing too much quality.
By following these tips for formatting images for your Substack publication, you can ensure that your images look great and load quickly for your readers.
Responsive Images on Substack
Substack offers a range of image options to help writers create visually appealing newsletters. One of the most important considerations when using images on Substack is ensuring that they are responsive. Responsive images are images that can adapt to different screen sizes, ensuring that they look good on both mobile and desktop devices.
Mobile Optimization
Mobile optimization is critical when it comes to responsive images on Substack. Many subscribers read newsletters on their mobile devices, so it’s essential to ensure that images scale properly on smaller screens. Substack recommends using images that are at least 600 x 600 pixels, but it’s essential to test images on different devices to ensure that they look good on all screen sizes.
Another way to optimize images for mobile is to use compressed file formats such as JPEG or PNG. These file formats are smaller in size, which means they load faster on mobile devices. Substack also allows writers to add alt text to their images, which can help improve accessibility for visually impaired readers.
Desktop Considerations
While mobile optimization is critical, it’s also essential to consider desktop users when it comes to responsive images on Substack. Desktop users typically have larger screens, which means that images can be larger in size. However, it’s still important to ensure that images are optimized for desktop devices.
One way to optimize images for desktop is to use high-resolution images. High-resolution images are larger in size, which means that they can be displayed at a higher quality on larger screens. However, it’s important to balance image quality with file size, as larger file sizes can slow down page loading times.
Another consideration when it comes to desktop optimization is the use of full-width images. Substack allows writers to add full-width images to their posts, which can be a great way to add visual interest to newsletters. However, it’s important to ensure that full-width images are optimized for both mobile and desktop devices, as they can look different on different screen sizes.
In conclusion, responsive images are critical when it comes to creating visually appealing newsletters on Substack. By considering both mobile and desktop optimization, writers can ensure that their images look great on all screen sizes.
Substack’s Image Hosting
Substack offers image hosting for its users, allowing them to upload and store images directly on the platform. This feature is particularly useful for writers who want to include images in their newsletters or on their publication’s website.
Storage Limits
Substack provides users with unlimited storage for their images. This means that users can upload as many images as they want without worrying about running out of storage space. However, it’s important to note that Substack does have a limit on the size of each individual image. According to the Substack Image Size FAQ, the maximum file size for an image is 10MB.
Image Accessibility
Once an image is uploaded to Substack, it can be accessed and used in a variety of ways. Users can insert images directly into their newsletter or website posts using the Substack editor. They can also use the image URL to embed images in external websites or social media platforms.
Overall, Substack’s image hosting feature is a valuable tool for writers who want to include images in their content. With unlimited storage and easy accessibility, Substack makes it simple for users to enhance their newsletters and publications with visual elements.
Troubleshooting Common Image Issues
Uploading Errors
When uploading images to Substack, users may encounter errors. One common issue is when the image is too large. Substack has a file size limit of 10MB, so if the image is larger than this, it will not upload. To fix this issue, users can compress the image using online tools without losing quality. Another issue is when the image format is not supported by Substack. The platform supports JPEG, PNG, and GIF formats, so users should ensure their images are in one of these formats before uploading.
Display Problems
Images not displaying properly is a common issue on Substack. One reason for this may be that the image is not correctly linked or accessible. If the image is hosted externally, users should ensure that the link is correct and that the image is not blocked by any firewalls. Another reason for display problems is when the image size is too large. Substack recommends that users aim for image sizes under 1MB where possible. Users can also refer to Substack’s image guidelines to ensure their images are correctly displayed.
In conclusion, by following these troubleshooting tips, users can easily resolve common image issues on Substack.
Best Practices for Substack Images
Substack is a great platform for writers to create and publish content. It offers various features that can help writers to create visually appealing publications. One of the most important aspects of creating a visually appealing publication is to use the right image sizes. In this section, we will discuss some best practices for using images on Substack.
Visual Consistency
Visual consistency is important for creating a professional and polished look for your publication. Use the same image dimensions for all the images in your publication to create a consistent visual experience for your readers. This will help your readers to identify your brand and make your publication stand out.
Branding
Branding is important for creating a recognizable and memorable publication. Use your publication’s logo as the profile picture to help build brand recognition. Make sure to use the recommended image dimensions for the logo, which is at least 256 x 256 px with a transparent background.
In addition, use the recommended image dimensions for email banners, which is 1100 x 220 px with a transparent background, but could be taller. For the cover image, use at least 600 x 600 px. Although the cover image is automatically scaled down to 324 x 324 px on the /welcome page, using a higher resolution image will ensure that it looks good on all devices.
By following these best practices, writers can create visually appealing and professional publications on Substack.