Skip to Content

Can You See Who Unsubscribed on Substack?

Can You See Who Unsubscribed on Substack?

Substack is a popular platform for writers and publishers to distribute their content to subscribers. It provides a range of features to help publishers manage their subscribers. However, one question that often arises is whether it is possible to see who has unsubscribed from a Substack publication.

The short answer is that Substack does not provide a way to see who has unsubscribed from your publication. While Substack does provide some subscriber management features, such as the ability to see how many subscribers you have and how many people have subscribed or unsubscribed in the last 30 days, it does not provide any information about individual subscribers or their activity.

Key Takeaways

  • Substack does not provide a way to see who has unsubscribed from your publication.
  • While Substack provides some subscriber management features, it does not provide any information about individual subscribers or their activity.
  • Publishers can analyze unsubscribe patterns and improve their newsletter content to reduce unsubscribes.

Understanding Substack’s Subscriber Management

Substack is a popular platform for writers to publish newsletters and monetize their content. As a writer, it is crucial to keep track of your subscribers and their engagement with your content. Substack provides a subscriber management dashboard that allows you to manage your subscribers and track their activity on your publication.

On the dashboard, you can see your total number of subscribers, the number of new subscribers, and the number of unsubscribes. Unfortunately, Substack does not provide information on who unsubscribed from your publication. However, it is still useful to keep track of the number of unsubscribes to understand your subscriber churn rate and make improvements to your content strategy.

Additionally, the subscriber management dashboard allows you to view your subscribers’ email addresses and export your subscriber list. You can also view your subscribers’ engagement with your content, including open rates and click-through rates. This information can help you tailor your content to your audience and improve engagement.

Overall, while Substack does not provide information on who unsubscribed from your publication, the subscriber management dashboard provides valuable insights into your subscribers’ activity and engagement. By utilizing this information, you can make data-driven decisions to improve your content and grow your publication.

Privacy Considerations on Substack

When it comes to privacy, Substack is committed to protecting its users’ information. Substack does not provide writers with the option to see who has unsubscribed from their posts. While Substack does provide some metrics to writers, such as subscriber growth and engagement, it does not disclose the identity of individual readers.

Substack’s privacy section provides more information for its publishers to better understand the interplay between the platform, features, and the applicable data privacy and protection laws. Publishers are encouraged to review this section to ensure that they are in compliance with applicable laws and regulations.

To further protect the privacy of its users, Substack offers a Private mode feature. This feature allows publishers to make their publication private, which means that only subscribers can access the content. To turn on Private mode, publishers can simply go to their publication page, click on Dashboard in the top right-hand corner, then click Settings in the top navigation bar. From there, they can scroll down to “Private mode” and click on the toggle to the right to make their publication private.

Overall, Substack takes privacy seriously and provides its users with the tools and information they need to protect their personal information.

Steps to Check Subscriber Activity

Substack provides a comprehensive subscriber dashboard that allows creators to track their subscriber activity. Checking your subscriber activity is an essential part of managing your Substack account, as it helps you understand the health of your subscriber base and identify areas that need improvement. Here are the steps to check your subscriber activity:

  1. Log in to your Substack account and go to your subscriber dashboard by clicking on the “Dashboard” button on the top-right corner of the screen.

  2. Click on the “Subscribers” tab at the top of the page to access your subscriber list.

  3. By default, Substack displays a few basic columns, such as “Name,” “Email,” and “Subscription Status.” You can add more information to your dashboard by clicking the “Columns” button, checking the columns you’d like to see, and clicking “Apply.”

  4. To view your subscriber activity, look at the “Subscription Status” column. This column will show you whether a subscriber is “Active,” “Paused,” or “Unsubscribed.”

  5. If you want to know who unsubscribed from your Substack, look for subscribers with the “Unsubscribed” status. Unfortunately, Substack does not provide specific information about who unsubscribed from your account.

  6. You can also use the “Filter” feature to sort your subscribers by different criteria, such as “Subscription Status,” “Date Added,” or “Last Payment Date.” This feature can help you identify trends in your subscriber activity and better understand your audience.

By following these steps, you can easily check your subscriber activity on Substack and gain valuable insights into your audience. Remember that subscriber activity is just one part of managing your Substack account, and it’s essential to regularly monitor your metrics and adjust your strategy accordingly.

Limitations of Substack’s Unsubscribe Data

Substack provides some data on who unsubscribed from your newsletter, but it has some limitations. Here are a few things to keep in mind when interpreting this data:

  • Limited information: Substack’s unsubscribe data only includes the email address of the person who unsubscribed. You won’t be able to see any other information about the person, such as their name or location. This can make it difficult to understand why someone unsubscribed.

  • Incomplete data: Substack’s unsubscribe data is not always complete. Some email clients, such as Gmail, allow users to unsubscribe from a newsletter without notifying the newsletter provider. This means that someone could have unsubscribed from your newsletter, but their email address would not show up in Substack’s data.

  • No context: Substack’s unsubscribe data does not provide any context for why someone unsubscribed. You won’t know if they were unhappy with the content, if they received too many emails, or if they simply lost interest. This can make it difficult to improve your newsletter and retain subscribers.

Overall, Substack’s unsubscribe data can provide some insights into why people are leaving your newsletter, but it has its limitations. It’s important to use this data in conjunction with other metrics, such as open rates and click-through rates, to get a more complete picture of your newsletter’s performance.

Analyzing Unsubscribe Patterns

One of the challenges of running a Substack publication is understanding why subscribers are leaving. While it’s not possible to see who has unsubscribed on Substack, analyzing unsubscribe patterns can provide valuable insights into why subscribers are leaving and how to improve retention.

One effective way to analyze unsubscribe patterns is by sending out an unsubscribe survey. This survey should ask subscribers why they are leaving and what could be done to improve the publication. By analyzing the responses to this survey, publishers can identify common themes and areas for improvement.

Another way to analyze unsubscribe patterns is by looking at subscriber retention metrics in the Subscriber report tab. This tab provides dashboards for subscriber retention, paid growth rate, and audience insights. By analyzing these metrics, publishers can identify trends in subscriber behavior and adjust their strategy accordingly.

It’s also important to keep in mind that not all unsubscribes are bad. Some subscribers may have simply outgrown the publication or lost interest in the topic. In these cases, it’s better to let them go than to try to force them to stay.

Overall, analyzing unsubscribe patterns can be a valuable tool for improving subscriber retention on Substack. By sending out an unsubscribe survey and analyzing subscriber retention metrics, publishers can gain valuable insights into why subscribers are leaving and how to improve their publication.

Improving Newsletter Content to Reduce Unsubscribes

One of the main reasons why subscribers tend to hit the unsubscribe button is due to the lack of engaging content. To prevent this from happening, newsletter creators should focus on producing quality content that is both informative and entertaining.

A good way to improve the quality of the newsletter is by conducting a survey to understand subscribers’ preferences. This can help creators tailor the content to their audience’s interests. Additionally, it is important to ensure that the newsletter’s content is relevant to the subscribers’ needs and interests.

Another way to improve the quality of the newsletter is by using catchy headlines that capture the subscribers’ attention. This can be achieved by using bold or italicized text to emphasize key points. Additionally, creators can use images and infographics to make the content more visually appealing.

It is also important to ensure that the newsletter is easy to read and navigate. Creators should use short paragraphs and bullet points to break up large blocks of text. Additionally, they should ensure that the newsletter is mobile-friendly, as many subscribers read newsletters on their mobile devices.

By focusing on improving the quality of the newsletter’s content, creators can reduce the number of unsubscribes and retain their subscribers.

Tools and Integrations for Enhanced Tracking

Substack does not provide an option for writers to see who unsubscribed from their publication. However, there are several third-party tools and integrations that allow for enhanced tracking of subscriber activity.

One such tool is Zapier, which enables writers to connect their Substack account to other applications and automate workflows. With Zapier, writers can create a workflow that sends an email notification whenever a subscriber unsubscribes from their publication. This can help writers keep track of subscriber activity and identify patterns in unsubscribes.

Another tool is Google Analytics, which can provide writers with insights into subscriber behavior and engagement. By adding a tracking code to their Substack publication, writers can track metrics such as page views, bounce rate, and time spent on site. This information can be used to identify areas for improvement and optimize content for increased engagement.

Finally, writers can consider using a customer relationship management (CRM) system such as HubSpot or Salesforce to manage subscriber data and track activity. These systems allow writers to create detailed subscriber profiles, track engagement metrics, and automate workflows based on subscriber behavior.

While these tools and integrations can provide valuable insights into subscriber activity, it is important to use them responsibly and in accordance with privacy regulations. Writers should always obtain explicit consent from subscribers before collecting and using their data, and should take steps to protect subscriber privacy and security.