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About Casey Botticello

Hey everyone! My name is Casey Botticello, and I am the creator or Blogging Guide, an award winning Substack newsletter that explores the digital publishing landscape.

I created Substack Course as both a blog full of free resources and a course for Substack writers. In addition to publishing my own top selling newsletter on Substack, I was awarded the Substack writer grant and have worked as a paid consultant for Substack and several other leading digital publishing platforms.

If you have any questions about Substack or want to contact me please use my contact page.

Substack is emerging as a valuable platform for local communities, facilitating a deeper engagement with topics that suburban and city dwellers deeply care about. The service enables independent writers to deliver community-focused content, encompassing a range of topics such as civic issues, culture, and food. By adopting a subscription model, these local newsletters are reinvigorating …

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Securing interviews with niche experts and industry leaders can significantly elevate the content of a Substack newsletter, drawing in a dedicated readership interested in specialized knowledge. These experts, ranging from thought leaders to practitioners, offer unique insights that can’t be found elsewhere, making your newsletter a go-to resource for those insights. They not only contribute …

Read More about How to Land Interviews with Niche Experts and Industry Leaders for Your Substack Newsletter

Substack newsletters have emerged as a prominent platform for writers wanting to connect directly with their audience. By offering content freely, creators can attract a broader readership and establish trust with potential subscribers. This engagement strategy is vital in creating a foundation of loyal readers who value the material provided. They can leverage this foundation …

Read More about How to Use Free for All Content to Expand Your Substack Audience Efficiently

Substack has carved out a niche for itself as a popular platform where fiction writers can share their stories and connect with readers. Its simplicity and focus on writing make it an appealing choice for storytellers who wish to serialize their novels, share short stories, or even offer complementary content like writer’s insights or character …

Read More about Substack for Fiction Writers

Social proof is an essential mechanism in the digital landscape, influencing the decisions of potential subscribers on platforms like Substack. It serves as a cue that helps people determine the credibility and value of content, which is crucial when the internet is awash with unlimited choices. The phenomenon of social proof leverages the human tendency …

Read More about The Role of Social Proof in Growing Your Substack Subscriber Base

Establishing oneself as a subject matter expert through platforms like Substack allows for the sharing of expertise with a dedicated audience. Substack provides a space for writers to publish newsletters and gain followers, making it an ideal place for anyone looking to build or expand their reputation in a particular field. They can regularly engage …

Read More about How to Get Recognized as a Subject Matter Expert with Substack

Changing your sender email address in Substack is a straightforward process important for keeping your publication’s communication consistent and accurate. This is especially true for creators and publishers who use Substack to distribute content to their subscribers. One’s sender email address is a critical piece of their digital identity, as it’s the first point of …

Read More about How to Change Sender Email Address in Substack

Crafting a compelling introduction for a Substack post is essential. It sets the stage for readers, both new and returning, offering them a window into the content awaiting them. A well-thought-out introduction can hook readers’ attention and ensure they stay engaged throughout the post. A good starting point is to briefly orient the reader by …

Read More about How to Write a Good Introduction for My Substack Post

Publishing a newsletter in multiple languages on Substack is a strategy that can extend a writer’s reach and cater to a diverse reader base. Substack supports writers who choose to publish in any language, provided their device is set to the language they intend to write in. This flexibility allows for the creation of content …

Read More about How to Publish a Substack Newsletter in Different Languages

In recent years, Substack has emerged as a potent tool for activists seeking to share their messages and mobilize communities. The platform’s emphasis on direct communication enables them to build a dedicated following, with newsletters that update supporters on the latest issues, strategies, and actions. By sidestepping traditional media gatekeepers, activists can spread awareness and …

Read More about Substack for Activists: Harnessing Newsletters for Social Change