Skip to Content

About Casey Botticello

Hey everyone! My name is Casey Botticello, and I am the creator or Blogging Guide, an award winning Substack newsletter that explores the digital publishing landscape.

I created Substack Course as both a blog full of free resources and a course for Substack writers. In addition to publishing my own top selling newsletter on Substack, I was awarded the Substack writer grant and have worked as a paid consultant for Substack and several other leading digital publishing platforms.

If you have any questions about Substack or want to contact me please use my contact page.

Promoting a Substack newsletter at industry events and conferences can be a highly effective strategy for growing an audience. These venues offer a unique opportunity to connect with potential subscribers who already have a demonstrated interest in the newsletter’s content area. By leveraging the concentration of like-minded individuals, newsletter creators can engage in meaningful conversations, …

Read More about Promoting Your Substack Newsletter at Events and Conferences Relevant to Your Niche

In the ever-evolving landscape of digital newsletters, understanding what others in your niche are doing can provide invaluable insights. Analyzing competitors’ Substack newsletters reveals strategies for audience engagement, content differentiation, and potential revenue streams. Publishers can identify gaps in the market, trends to capitalize on, and methods to cultivate a distinct brand voice that resonates …

Read More about Analyzing the Competition: Expert Insights from Top Substack Newsletters in Your Field

Publishing a newsletter in multiple languages on Substack is a strategy that can extend a writer’s reach and cater to a diverse reader base. Substack supports writers who choose to publish in any language, provided their device is set to the language they intend to write in. This flexibility allows for the creation of content …

Read More about How to Publish a Substack Newsletter in Different Languages

Crafting a compelling introduction for a Substack post is essential. It sets the stage for readers, both new and returning, offering them a window into the content awaiting them. A well-thought-out introduction can hook readers’ attention and ensure they stay engaged throughout the post. A good starting point is to briefly orient the reader by …

Read More about How to Write a Good Introduction for My Substack Post

Changing your sender email address in Substack is a straightforward process important for keeping your publication’s communication consistent and accurate. This is especially true for creators and publishers who use Substack to distribute content to their subscribers. One’s sender email address is a critical piece of their digital identity, as it’s the first point of …

Read More about How to Change Sender Email Address in Substack

Establishing oneself as a subject matter expert through platforms like Substack allows for the sharing of expertise with a dedicated audience. Substack provides a space for writers to publish newsletters and gain followers, making it an ideal place for anyone looking to build or expand their reputation in a particular field. They can regularly engage …

Read More about How to Get Recognized as a Subject Matter Expert with Substack

Social proof is an essential mechanism in the digital landscape, influencing the decisions of potential subscribers on platforms like Substack. It serves as a cue that helps people determine the credibility and value of content, which is crucial when the internet is awash with unlimited choices. The phenomenon of social proof leverages the human tendency …

Read More about The Role of Social Proof in Growing Your Substack Subscriber Base

Substack has carved out a niche for itself as a popular platform where fiction writers can share their stories and connect with readers. Its simplicity and focus on writing make it an appealing choice for storytellers who wish to serialize their novels, share short stories, or even offer complementary content like writer’s insights or character …

Read More about Substack for Fiction Writers

Substack newsletters have emerged as a prominent platform for writers wanting to connect directly with their audience. By offering content freely, creators can attract a broader readership and establish trust with potential subscribers. This engagement strategy is vital in creating a foundation of loyal readers who value the material provided. They can leverage this foundation …

Read More about How to Use Free for All Content to Expand Your Substack Audience Efficiently

Substack has redefined the way writers and content creators engage with their audience through email marketing. Unlike traditional email marketing platforms, Substack simplifies the process by combining content creation tools with monetization strategies, enabling creators to focus on writing while earning from their subscriptions. As a result, journalists and hobbyist bloggers are drawn to this …

Read More about What Is the Difference Between a Substack Publication and Conventional Email Marketing?