About Casey Botticello

Hey everyone! My name is Casey Botticello, and I am the creator or Blogging Guide, an award winning Substack newsletter that explores the digital publishing landscape.

I created Substack Course as both a blog full of free resources and a course for Substack writers. In addition to publishing my own top selling newsletter on Substack, I was awarded the Substack writer grant and have worked as a paid consultant for Substack and several other leading digital publishing platforms.

If you have any questions about Substack or want to contact me please use my contact page.

Substack is a platform that allows writers to create and distribute newsletters to their subscribers. One of the most important aspects of creating a successful newsletter on Substack is choosing an effective handle. A Substack handle is essentially the username that appears in the URL of your newsletter’s landing page. Creating an effective Substack handle …

Substack Video is a new feature that allows publishers to upload or record videos directly into their Substack posts. With this feature, publishers can create engaging video content that can be shared with their subscribers. Substack Video is a natural extension of the platform’s existing text and audio capabilities, and it provides publishers with a …

Substack is a popular platform for writers and publishers to share their content with the world. One of the key features of Substack is the ability to schedule posts in advance, allowing writers to plan their content and ensure that it is published at the best possible time. Whether you are a seasoned writer or …

Substack and Mailchimp are two popular email marketing services that help businesses and individuals create and send newsletters to their subscribers. While both platforms have similar features, they cater to different audiences and offer unique benefits. Substack is a platform that is designed for writers and creators who want to build a loyal audience and …

Substack is a popular platform for writers, journalists, and content creators to publish their work and build a following. One of the key elements of a Substack profile is the profile picture. While it may seem like a small detail, the profile picture can make a big impact on how readers perceive a publication and …

Substack is a platform that allows writers to publish their newsletters and earn money from subscriptions. It has gained a lot of popularity in recent years, with many writers choosing to use it as their primary platform. One of the key metrics that people are interested in when it comes to Substack is the number …

Substack is a popular platform for writers to publish their content and reach a wider audience. However, with so many writers vying for attention, it can be challenging to stand out. One way to increase visibility is by publishing at the right time. In this article, we will explore the best times to post on …

Poetry is an art form that has been around for centuries, and it continues to thrive in the digital age. Poetry Block Substack is a platform that allows poets to share their work with a wider audience. With its easy-to-use interface, customizable formatting options, and built-in audience, Poetry Block Substack is a great tool for …

Substack is a platform that allows writers to create their own newsletter and build a community around their work. With its simple and user-friendly interface, anyone can create a Substack account and start publishing their content in just a few minutes. One of the most important aspects of building a successful Substack newsletter is creating …

Substack has become a popular platform for writers and publishers to monetize their content and build a loyal subscriber base. While the platform offers a variety of features to help creators earn money, one of the most important aspects is understanding how payouts work. Substack payouts are processed through Stripe, a third-party payment processor. The …