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About Casey Botticello

Hey everyone! My name is Casey Botticello, and I am the creator or Blogging Guide, an award winning Substack newsletter that explores the digital publishing landscape.

I created Substack Course as both a blog full of free resources and a course for Substack writers. In addition to publishing my own top selling newsletter on Substack, I was awarded the Substack writer grant and have worked as a paid consultant for Substack and several other leading digital publishing platforms.

If you have any questions about Substack or want to contact me please use my contact page.

Formatting timelines and chronologies on Substack can enhance the storytelling of a piece. By using Substack’s tools, writers can create visually appealing timelines that are easy to read and engage the audience. This can help convey complex historical events or personal journeys in a clearer way. A well-structured timeline not only organizes information but also …

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Introducing a guest author in a Substack newsletter can be a great way to keep your content fresh and engaging. Crafting a welcoming and informative introduction offers a smooth transition for your readers. The key is to blend the guest’s voice with the existing tone of the newsletter, providing a seamless experience for the audience. …

Read More about Formatting Guest Author Introductions for a Seamless Transition in Substack

Crafting an engaging comparison post can be an art form of its own. It’s all about finding the best ways to display information side by side. When done well, these posts can vividly highlight differences and similarities, making the content easy to digest for readers. Readers crave clarity and balance, which is why formatting is …

Read More about Formatting Comparison Posts: How to Effectively Display Side-by-Side Information

In today’s digital space, capturing your reader’s attention has never been more important. One effective method is using color accents to highlight key sections in Substack posts. This technique draws the eye to important areas, making content easier to read and more engaging. Choosing the right color contrast can significantly affect a reader’s experience. By …

Read More about Using Color Accents to Highlight Key Sections in Substack Posts

Formatting and organizing collections on Substack is a game-changer for writers aiming to present their content professionally and efficiently. The key to effective formatting lies in creating a consistent style that guides the reader smoothly through related posts. This consistency not only enhances readability but also reflects the writer’s unique style, making each collection cohesive …

Read More about Formatting for Substack Collections: Organizing Related Posts

Creating excitement for a Substack launch can be achieved by crafting a countdown series that builds anticipation day by day. This approach helps keep readers engaged and eager to see what’s next. Start by planning a countdown with regular posts that gradually reveal details about the upcoming launch. Using different formats and styles in each …

Read More about How to Format a Countdown Series Leading up to a Launch on Substack

In the digital age, building trust with readers is crucial, especially for Substack writers. Using user testimonials effectively can be a powerful way to demonstrate social proof. By showcasing positive reader experiences, creators can attract a wider audience and boost their subscription rates. Careful formatting of these testimonials not only makes them visually appealing but …

Read More about Formatting for User Testimonials: Using Social Proof in Your Substack

Getting your Substack articles formatted well is key to gaining traction on social media. To make your articles shareable, focus on clear writing and appealing visuals. Consistent formatting makes it easier for readers to follow and engage with your content. Choosing a format and style that stands out can also grab attention. Incorporating eye-catching headlines …

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In the digital age, parents have a wealth of resources at their fingertips to help navigate the complex journey of raising children. Substack newsletters have become a particularly valuable source of shared experiences, advice, and the latest parenting trends. From pregnancy through to young adulthood, these curated emails offer personal stories and expert insights tailored …

Read More about Best Parenting Substack Newsletters

Substack newsletters have emerged as a powerful source of in-depth information, particularly for niche topics like renewable energy. With the plethora of options available, picking the most informative and reliable energy newsletters can be a bit of a challenge. This article aims to simplify that process by showcasing ten exemplary energy-focused Substack newsletters, each offering …

Read More about Best Energy Substack Newsletters