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About Casey Botticello

Hey everyone! My name is Casey Botticello, and I am the creator or Blogging Guide, an award winning Substack newsletter that explores the digital publishing landscape.

I created Substack Course as both a blog full of free resources and a course for Substack writers. In addition to publishing my own top selling newsletter on Substack, I was awarded the Substack writer grant and have worked as a paid consultant for Substack and several other leading digital publishing platforms.

If you have any questions about Substack or want to contact me please use my contact page.

Formatting open letters and opinion pieces on Substack requires attention to detail and a thoughtful approach. This platform is known for its simple yet powerful tools that help writers make their content easy to read and engaging. Using clear headings, bullet points, and images can make these pieces visually appealing and more readable. Substack’s flexibility …

Read More about Formatting Open Letters and Opinion Pieces in Substack

Engaging readers on Substack can be a challenge, but listicles are a powerful tool to captivate an audience. Proper formatting is essential to make listicles easy to read and visually appealing, ensuring they grab attention and maintain interest. Using a clear structure with headings and bullet points helps break down information, making it more digestible …

Read More about How to Format Listicles to Drive Engagement in Your Substack

Substack has become a go-to platform for writers looking to connect with their audience in meaningful ways. From fresh takes on current events to deep dives into niche topics, the format used can make or break the delivery of content. Through effective article formatting, writers can enhance readability, engage more readers, and ultimately increase their …

Read More about Formatting Success Stories from Readers and Subscribers in Substack

Creating a year-in-review post on Substack is an excellent way to share highlights and reflect on the past year. Proper formatting can make your content more engaging and visually appealing, helping it stand out to your audience. It’s important to organize your ideas clearly and incorporate relevant images or graphics to enhance the readability of …

Read More about How to Format a Year-in-Review Post on Substack

In the digital world, standing out is key, and having a “Featured In” section on Substack can boost credibility. By effectively formatting media mentions, writers can leverage social proof to attract more readers. Highlighting these mentions not only builds trust but also enhances the overall appeal of the publication. Formatting these sections can be an …

Read More about Formatting Media Mentions and Featured In Sections for Social Proof on Substack

Launching a new product or making an announcement on Substack can feel daunting, but it doesn’t have to be. Using Substack’s formatting tools can enhance your message and keep your audience engaged. Whether it’s presenting visuals or choosing the right words, a well-structured announcement captures attention right from the start. Many people focus on creating …

Read More about How to Format Product Launches and Announcements in Substack

Crafting successful Substack posts requires more than just good content; the format plays a crucial role, especially when aiming for cross-channel promotion. Making sure your posts are visually appealing and easy to read can drive engagement across different platforms. This strategy not only retains your current audience but also attracts new readers from various channels. …

Read More about Formatting Substack Posts for Cross-Channel Promotion

In the world of Substack, keeping new subscribers engaged is all about how you present your content. A clean and visually appealing format can make all the difference in whether a reader stays or moves on. Consistent formatting enhances readability, making it easier for subscribers to enjoy and interact with your content. Using a mix …

Read More about How to Format Substack for New Subscriber Retention

Creating an engaging launch announcement on Substack can set the tone for your entire publication. Proper formatting is crucial to grabbing attention and keeping readers interested. A well-structured format not only makes the content easy to digest but also builds anticipation for what’s to come. Incorporating visual elements like images and design templates can greatly …

Read More about Formatting for Launch Announcements and Building Anticipation on Substack

Encouraging user-generated content on Substack articles can create a more dynamic and engaging community. To achieve this, writers should focus on clear and inviting formatting that draws readers in and makes interaction easy. This approach not only enhances reader experience, but also boosts the chances of starting conversations. The right formatting can make a significant …

Read More about How to Format Substack Articles to Encourage User-Generated Content