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About Casey Botticello

Hey everyone! My name is Casey Botticello, and I am the creator or Blogging Guide, an award winning Substack newsletter that explores the digital publishing landscape.

I created Substack Course as both a blog full of free resources and a course for Substack writers. In addition to publishing my own top selling newsletter on Substack, I was awarded the Substack writer grant and have worked as a paid consultant for Substack and several other leading digital publishing platforms.

If you have any questions about Substack or want to contact me please use my contact page.

Cross-promotions on Substack can be a great way for writers to expand their audience and collaborate with other creators. To format Substack for cross-promotions, writers can use features like mentions and cross-posting to highlight each other’s work and engage new readers. This strategy not only builds a community but also boosts growth for everyone involved. …

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Formatting holiday-themed newsletters on Substack can turn festive ideas into engaging content. These newsletters can catch readers’ attention by using vibrant designs and fun themes. Using headers as signposts to guide readers makes the content easy to navigate and more enjoyable. Selecting fonts that match the holiday spirit can enhance the overall look. Substack allows …

Read More about Formatting Seasonal Content: Tips for Holiday-Themed Substack Newsletters

Organizing a giveaway on Substack can boost engagement and attract more subscribers to a newsletter. Using a clear format helps readers quickly understand how to participate in the giveaway. The key to a successful giveaway announcement is to make it eye-catching and simple to follow. Substack provides various formatting tools to make announcements visually appealing. …

Read More about How to Format Giveaway Announcements in Substack: A Friendly Guide

Creating engaging content on Substack is a journey of discovery and connection. Behind-the-scenes content can bring readers closer by revealing the process and passion behind the work. By adding personal touches and unique insights, writers can make their publication more relatable and engaging. Using formats like notes and posts allows writers to share stories in …

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Announcing collaborations on Substack can be a powerful way to engage readers and grow your audience. Using clear formatting techniques enhances readability and draws attention to the collaboration’s key details, making your announcement shine. In a digital world filled with abundant content, standing out is important, and well-crafted announcements do just that. Writers can experiment …

Read More about Formatting Best Practices for Announcing Collaborations in Substack

Highlighting and organizing content can be a game-changer for writers on Substack. Using callouts and highlights helps make important information stand out, guiding readers through the piece and emphasizing key points. Incorporating these tools effectively can improve readability and keep your audience engaged. Callouts can be used to draw attention to significant data, quotes, or …

Read More about Using Callouts and Highlights to Format Important Information in Substack

For anyone looking to boost their Substack publication’s subscriber base, exploring special offers and flash sales can be an effective strategy. Combining discounts with time-sensitive urgency can motivate readers to subscribe quickly. This method not only draws in new subscribers but also encourages ongoing engagement with the content. Formatting these offers effectively requires attention to …

Read More about The Best Way to Format Limited-Time Offers and Flash Sales in Substack