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About Casey Botticello

Hey everyone! My name is Casey Botticello, and I am the creator or Blogging Guide, an award winning Substack newsletter that explores the digital publishing landscape.

I created Substack Course as both a blog full of free resources and a course for Substack writers. In addition to publishing my own top selling newsletter on Substack, I was awarded the Substack writer grant and have worked as a paid consultant for Substack and several other leading digital publishing platforms.

If you have any questions about Substack or want to contact me please use my contact page.

Crafting successful Substack posts requires more than just good content; the format plays a crucial role, especially when aiming for cross-channel promotion. Making sure your posts are visually appealing and easy to read can drive engagement across different platforms. This strategy not only retains your current audience but also attracts new readers from various channels. …

Read More about Formatting Substack Posts for Cross-Channel Promotion

Launching a new product or making an announcement on Substack can feel daunting, but it doesn’t have to be. Using Substack’s formatting tools can enhance your message and keep your audience engaged. Whether it’s presenting visuals or choosing the right words, a well-structured announcement captures attention right from the start. Many people focus on creating …

Read More about How to Format Product Launches and Announcements in Substack

In the digital world, standing out is key, and having a “Featured In” section on Substack can boost credibility. By effectively formatting media mentions, writers can leverage social proof to attract more readers. Highlighting these mentions not only builds trust but also enhances the overall appeal of the publication. Formatting these sections can be an …

Read More about Formatting Media Mentions and Featured In Sections for Social Proof on Substack

Substack has become a go-to platform for writers looking to connect with their audience in meaningful ways. From fresh takes on current events to deep dives into niche topics, the format used can make or break the delivery of content. Through effective article formatting, writers can enhance readability, engage more readers, and ultimately increase their …

Read More about Formatting Success Stories from Readers and Subscribers in Substack

Engaging readers on Substack can be a challenge, but listicles are a powerful tool to captivate an audience. Proper formatting is essential to make listicles easy to read and visually appealing, ensuring they grab attention and maintain interest. Using a clear structure with headings and bullet points helps break down information, making it more digestible …

Read More about How to Format Listicles to Drive Engagement in Your Substack

Creating engaging content on platforms like Substack can be challenging, especially when dealing with data-heavy information. Incorporating tables, graphs, and charts makes complex data more accessible and visually appealing to readers. Proper formatting not only helps readers understand the information better but also keeps them engaged. To effectively format data-heavy content, writers often turn to …

Read More about Formatting for Data-Heavy Content: Using Tables, Graphs, and Charts in Substack

Visual storytelling is an engaging way to captivate audiences on Substack. It combines the power of images, videos, and text to create compelling narratives that draw readers in. To format a visual storytelling Substack post effectively, one must integrate visuals seamlessly with the written content to enhance the storytelling experience. Creating a successful visual story …

Read More about How to Format a Visual Storytelling Substack Post for Engaging Reads