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About Casey Botticello

Hey everyone! My name is Casey Botticello, and I am the creator or Blogging Guide, an award winning Substack newsletter that explores the digital publishing landscape.

I created Substack Course as both a blog full of free resources and a course for Substack writers. In addition to publishing my own top selling newsletter on Substack, I was awarded the Substack writer grant and have worked as a paid consultant for Substack and several other leading digital publishing platforms.

If you have any questions about Substack or want to contact me please use my contact page.

Announcing collaborations on Substack can be a powerful way to engage readers and grow your audience. Using clear formatting techniques enhances readability and draws attention to the collaboration’s key details, making your announcement shine. In a digital world filled with abundant content, standing out is important, and well-crafted announcements do just that. Writers can experiment …

Read More about Formatting Best Practices for Announcing Collaborations in Substack

Creating engaging content on Substack is a journey of discovery and connection. Behind-the-scenes content can bring readers closer by revealing the process and passion behind the work. By adding personal touches and unique insights, writers can make their publication more relatable and engaging. Using formats like notes and posts allows writers to share stories in …

Read More about Formatting Behind-the-Scenes Content to Engage Your Substack Readers

Organizing a giveaway on Substack can boost engagement and attract more subscribers to a newsletter. Using a clear format helps readers quickly understand how to participate in the giveaway. The key to a successful giveaway announcement is to make it eye-catching and simple to follow. Substack provides various formatting tools to make announcements visually appealing. …

Read More about How to Format Giveaway Announcements in Substack

Formatting holiday-themed newsletters on Substack can turn festive ideas into engaging content. These newsletters can catch readers’ attention by using vibrant designs and fun themes. Using headers as signposts to guide readers makes the content easy to navigate and more enjoyable. Selecting fonts that match the holiday spirit can enhance the overall look. Substack allows …

Read More about Formatting Seasonal Content: Tips for Holiday-Themed Substack Newsletters

Cross-promotions on Substack can be a great way for writers to expand their audience and collaborate with other creators. To format Substack for cross-promotions, writers can use features like mentions and cross-posting to highlight each other’s work and engage new readers. This strategy not only builds a community but also boosts growth for everyone involved. …

Read More about How to Format Substack for Cross-Promotions with Other Writers

Celebrating subscriber growth is an exciting moment for any content creator. To create an engaging milestone post, it’s important to express gratitude to your readers while also sharing your journey and future plans. This not only strengthens the connection with your audience but also invites them to be a part of your ongoing success. People …

Read More about Formatting Milestone Posts to Celebrate Subscriber Growth

Visual storytelling is an engaging way to captivate audiences on Substack. It combines the power of images, videos, and text to create compelling narratives that draw readers in. To format a visual storytelling Substack post effectively, one must integrate visuals seamlessly with the written content to enhance the storytelling experience. Creating a successful visual story …

Read More about How to Format a Visual Storytelling Substack Post for Engaging Reads

Creating engaging content on platforms like Substack can be challenging, especially when dealing with data-heavy information. Incorporating tables, graphs, and charts makes complex data more accessible and visually appealing to readers. Proper formatting not only helps readers understand the information better but also keeps them engaged. To effectively format data-heavy content, writers often turn to …

Read More about Formatting for Data-Heavy Content: Using Tables, Graphs, and Charts in Substack