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About Casey Botticello

Hey everyone! My name is Casey Botticello, and I am the creator or Blogging Guide, an award winning Substack newsletter that explores the digital publishing landscape.

I created Substack Course as both a blog full of free resources and a course for Substack writers. In addition to publishing my own top selling newsletter on Substack, I was awarded the Substack writer grant and have worked as a paid consultant for Substack and several other leading digital publishing platforms.

If you have any questions about Substack or want to contact me please use my contact page.

Substack is a popular platform that allows writers and creators to share their content with a wider audience. The platform offers two types of subscription plans: free and paid. While both plans have their benefits, there are distinct differences between the two that users should be aware of. Free subscriptions on Substack allow users to …

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Many Substack users have experienced the frustration of their emails going to spam instead of their subscribers’ inboxes. This can be a major setback for writers who rely on their newsletters to reach their audience and grow their subscriber base. While there are many reasons why Substack emails might end up in spam, there are …

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Substack is a popular platform for writers and publishers to create and distribute their content. While comments can be a great way to engage with readers and build a community, some publishers may prefer to turn off comments on their posts. Fortunately, Substack offers a simple way to enable or disable comments on a per-post …

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Substack is a popular platform that allows writers to create and distribute newsletters. One of the questions that many people ask is whether a single Substack can have multiple authors. The answer is yes, Substack allows multiple contributors to work on a single publication. To add multiple authors to a Substack publication, the owner of …

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Sharing posts from other Substack publications with subscribers is a great way to provide them with valuable content and expand their reading options. With Substack’s cross-posting feature, it’s easy to share posts from other writers on your own Substack publication. Simply click on the three dots of the post you want to share and select …

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Starting a Substack can be an exciting venture for writers looking to build their audience and monetize their content. However, there are common mistakes that new Substack creators make that can hinder their success. By being aware of these mistakes, writers can avoid them and increase their chances of building a successful publication. One mistake …

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Substack is a popular platform for newsletter writers. Many writers use it to monetize their content and earn a living. One way to monetize newsletters is through affiliate marketing. Affiliate marketing is a type of marketing where a writer earns a commission by promoting a product or service. So, does Substack allow affiliate marketing links? …

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Substack is a popular platform for writers and publishers to build and grow their audiences. One of the key features of Substack is the ability to create sections within a publication. These sections allow writers to organize their content into different topics, making it easier for readers to find and read the content that interests …

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Substack is a popular platform for writers to create and distribute newsletters. With the growing number of mobile users, it’s essential to optimize your Substack newsletter for mobile readers. Mobile optimization ensures that your newsletter is easily readable and accessible on mobile devices, which can increase subscribers and engagement. To optimize your Substack newsletter for …

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