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About Casey Botticello

Hey everyone! My name is Casey Botticello, and I am the creator or Blogging Guide, an award winning Substack newsletter that explores the digital publishing landscape.

I created Substack Course as both a blog full of free resources and a course for Substack writers. In addition to publishing my own top selling newsletter on Substack, I was awarded the Substack writer grant and have worked as a paid consultant for Substack and several other leading digital publishing platforms.

If you have any questions about Substack or want to contact me please use my contact page.

Getting exposure on Substack can be quite the challenge for writers looking to grow their audience. This is where using platforms like HARO—Help a Reporter Out—can become invaluable. By responding to journalists’ queries, creators have the opportunity to get their Substack newsletters featured in articles and media stories, increasing visibility among potential readers. To leverage …

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Cold outreach has emerged as an indispensable tactic for newsletter creators looking to expand their audience through cross-promotion on platforms like Substack. By reaching out to fellow newsletter authors, creators can tap into new networks and communities, potentially boosting their subscriber numbers and increasing engagement. This strategy not only facilitates content sharing but also fosters …

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In the digital age, content creators are looking for effective ways to expand their audience and share their work. Social media provides a diverse set of platforms where writers can engage with potential readers. They can use these platforms to promote their Substack newsletters and drive subscription growth. Leveraging social media for growth involves a …

Read More about How to Use Social Media to Gain Substack Subscribers

Growing a Substack newsletter can be an exciting journey for writers who aim to share their voice and build a community. Effectively increasing its reach requires understanding the platform’s unique features and audience behavior. Knowledgeable creators often leverage a mix of content strategies, marketing tactics, and community engagement to attract and retain subscribers. Effective growth …

Read More about Best Strategies to Grow Substack Newsletter

Engaging readers with captivating visuals is as essential as penning compelling text in your Substack newsletter. Using images and graphics not only breaks up the monotony of text but also helps to illustrate points and keep subscribers scrolling. It’s important to understand how to effectively integrate these elements to enhance the visual appeal and overall …

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Writing an engaging Substack newsletter involves connecting with one’s audience on a personal level, offering them not just information, but a narrative they relate to and anticipate. An author’s voice becomes recognizable through their consistent delivery of compelling content, which can turn casual readers into a dedicated community. The key is to provide value in …

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Crafting an engaging subject line is a fundamental step in building a successful Substack newsletter. These concise headers are the first impression readers have and play a pivotal role in determining whether your content gets the attention it deserves. Recognizing the significance of subject lines is the starting point for honing this crucial skill. To …

Read More about How to Write Good Subject Lines for Substack Newsletter

Substack has become a powerful tool for independent writers seeking to share their work directly with readers. Its model, which allows creators to offer both free and paid content, has provided a new avenue for journalists and writers to monetize their efforts. Many writers on Substack focus on niche topics, offering specialized content to their …

Read More about Does Substack Work for Local Content? Exploring Community-Focused Publishing

Substack authors often wonder if they can cater to a global audience by translating their publications into different languages. The platform welcomes writers to compose in any language they prefer, highlighting that Substack does not limit content creation to English only. However, it is crucial to note that Substack’s interface, including the writer dashboard and …

Read More about Can I Translate My Substack Publication?

Engaging with readers is crucial for writers and creators, and Substack offers a feature dubbed Chat that fosters this interaction. Chat allows them to start real-time conversations with their subscribers, which can help build a community around their content. To begin using Chat on Substack, writers can either activate it through the app or their …

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