Skip to Content

About Casey Botticello

Hey everyone! My name is Casey Botticello, and I am the creator or Blogging Guide, an award winning Substack newsletter that explores the digital publishing landscape.

I created Substack Course as both a blog full of free resources and a course for Substack writers. In addition to publishing my own top selling newsletter on Substack, I was awarded the Substack writer grant and have worked as a paid consultant for Substack and several other leading digital publishing platforms.

If you have any questions about Substack or want to contact me please use my contact page.

Engaging readers with captivating visuals is as essential as penning compelling text in your Substack newsletter. Using images and graphics not only breaks up the monotony of text but also helps to illustrate points and keep subscribers scrolling. It’s important to understand how to effectively integrate these elements to enhance the visual appeal and overall …

Read More about How to Use Images and Graphics in Substack Newsletter

Growing a Substack newsletter can be an exciting journey for writers who aim to share their voice and build a community. Effectively increasing its reach requires understanding the platform’s unique features and audience behavior. Knowledgeable creators often leverage a mix of content strategies, marketing tactics, and community engagement to attract and retain subscribers. Effective growth …

Read More about Best Strategies to Grow Substack Newsletter

In the digital age, content creators are looking for effective ways to expand their audience and share their work. Social media provides a diverse set of platforms where writers can engage with potential readers. They can use these platforms to promote their Substack newsletters and drive subscription growth. Leveraging social media for growth involves a …

Read More about How to Use Social Media to Gain Substack Subscribers

Cold outreach has emerged as an indispensable tactic for newsletter creators looking to expand their audience through cross-promotion on platforms like Substack. By reaching out to fellow newsletter authors, creators can tap into new networks and communities, potentially boosting their subscriber numbers and increasing engagement. This strategy not only facilitates content sharing but also fosters …

Read More about How to Use Cold Outreach to Find Cross-Promotion Partners for Substack

Getting exposure on Substack can be quite the challenge for writers looking to grow their audience. This is where using platforms like HARO—Help a Reporter Out—can become invaluable. By responding to journalists’ queries, creators have the opportunity to get their Substack newsletters featured in articles and media stories, increasing visibility among potential readers. To leverage …

Read More about How to Use HARO to Get More Substack Exposure

In the digital age, content creators are exploring various platforms to share their voice and monetize their work. Substack has emerged as a popular platform that allows writers to create and monetize newsletters. It provides an opportunity for writers to directly connect with their audience and build a community around their content. Monetization on Substack …

Read More about Can I Sell My Substack Publication?

Substack has emerged as a powerful platform for writers seeking to connect with their audience on a more personal level. For authors, this email-based publishing tool provides a unique opportunity to bypass traditional marketing channels and broadcast directly to readers. Exploring the history of Substack can offer insights into how it became a popular medium …

Read More about How to Use Substack to Promote Book Sales

Substack publishers have the unique ability to grow their audience by offering enticing incentives such as discounts. This approach not only rewards dedicated readers but also attracts new subscribers who may be hesitant to commit at full price. Managing special offers on Substack is a straightforward process that can have a significant impact on a …

Read More about How to Offer a Discount on Substack

Engaging with readers is crucial for writers and creators, and Substack offers a feature dubbed Chat that fosters this interaction. Chat allows them to start real-time conversations with their subscribers, which can help build a community around their content. To begin using Chat on Substack, writers can either activate it through the app or their …

Read More about How to Enable Chat on Substack

Substack authors often wonder if they can cater to a global audience by translating their publications into different languages. The platform welcomes writers to compose in any language they prefer, highlighting that Substack does not limit content creation to English only. However, it is crucial to note that Substack’s interface, including the writer dashboard and …

Read More about Can I Translate My Substack Publication?