Maintaining an engaged and responsive audience is crucial for newsletter creators, and managing a Substack subscriber list is part of that process. Cleaning a subscriber list involves removing inactive or unengaged readers, which can lead to a more accurate understanding of audience engagement and newsletter performance. Deciding whether to clean the list regularly should consider …
About Casey Botticello
Cultivating a network of support on Substack can significantly enhance a publication’s reach and reputation. When other publications recommend a writer’s work, it opens up opportunities for new subscribers to discover their content. This mutual promotion is at the heart of Substack’s recommendations feature, providing a platform for writers to celebrate and share each other’s …
In the evolving media landscape, Substack publishers are looking for new ways to expand their audience and enhance credibility. Pitching to traditional press such as newspapers and magazines offers an opportunity to gain exposure and assert thought leadership. A concise, compelling pitch can open doors to features, interviews, and collaborative opportunities. When crafting a pitch, …
Recommendations on Substack present an exciting opportunity for writers to boost visibility and grow their audiences. Through this feature, authors can promote fellow writers’ publications, offering subscribers additional valuable content tailored to their interests. This reciprocal system not only exposes readers to a broader range of topics and writers but also fosters a community of …
Gaining visibility on Substack is an aspiration many writers share in the digital content space. The platform offers writers a way to build an audience through newsletters, articles, and posts. Substack features a selection of writers who showcase a strong grasp of a specific topic, consistently create content, and cultivate reader engagement. To be featured …
Crafting a successful Substack newsletter involves a delicate balance between evergreen content and trending topics. Evergreen content is the backbone of a publication, providing readers with timeless value and maintaining relevance irrespective of current events. Trending topics, on the other hand, tap into the zeitgeist, drawing in readers with content that’s highly engaging due to …
In the fast-paced digital world, readers often skim through content, seeking valuable information in the shortest time possible. Substack newsletters are not immune to this behavioral trend, hence the need for writers to structure their content for quick consumption. Ensuring that newsletters are easily skimmable can increase reader engagement and help maintain subscriber numbers. Understanding …
Moderating comments on Substack is an essential aspect of managing a publication’s community effectively. Substack provides tools for publishers to control the dialogue on their platform, ensuring that the conversation remains respectful and relevant. Publishers have the option to enable comment reports and manage their comment moderation queue through the settings page, demonstrating a commitment …
Recommendation digests on Substack serve as a personalized way for writers to share other publications and podcasts with their audience. When a Substack author endorses another creator’s work, this endorsement is included in a digest email, effectively curating content for their subscribers. These digests not only help creators amplify each other’s work but also provide …
Substack Bestseller Badges have become a coveted symbol among writers using the Substack platform. They serve as a recognition of a publication’s success, measured by the number of paid subscribers. Unlike other social verification badges, Substack Bestseller Badges directly reflect a writer’s ability to monetize their content, indicating that a substantial audience finds their work …