Gaining visibility on Substack is an aspiration many writers share in the digital content space. The platform offers writers a way to build an audience through newsletters, articles, and posts. Substack features a selection of writers who showcase a strong grasp of a specific topic, consistently create content, and cultivate reader engagement. To be featured …
About Casey Botticello
Recommendations on Substack present an exciting opportunity for writers to boost visibility and grow their audiences. Through this feature, authors can promote fellow writers’ publications, offering subscribers additional valuable content tailored to their interests. This reciprocal system not only exposes readers to a broader range of topics and writers but also fosters a community of …
In the evolving media landscape, Substack publishers are looking for new ways to expand their audience and enhance credibility. Pitching to traditional press such as newspapers and magazines offers an opportunity to gain exposure and assert thought leadership. A concise, compelling pitch can open doors to features, interviews, and collaborative opportunities. When crafting a pitch, …
Cultivating a network of support on Substack can significantly enhance a publication’s reach and reputation. When other publications recommend a writer’s work, it opens up opportunities for new subscribers to discover their content. This mutual promotion is at the heart of Substack’s recommendations feature, providing a platform for writers to celebrate and share each other’s …
Maintaining an engaged and responsive audience is crucial for newsletter creators, and managing a Substack subscriber list is part of that process. Cleaning a subscriber list involves removing inactive or unengaged readers, which can lead to a more accurate understanding of audience engagement and newsletter performance. Deciding whether to clean the list regularly should consider …
Maintaining a backup of a Substack subscriber list is essential for creators who want to safeguard their audience information and have flexibility in their email marketing strategy. In the event that they decide to change to another platform, having a current export of subscribers ensures a smooth transition. Substack provides a straightforward process to export …
When Substack newsletter engagement drops, it is a clear indicator that something isn’t resonating with subscribers. It might be time to examine what could be causing a lack of opens, from content relevance to frequency of emails. Detecting and understanding the root of the problem is the first step towards re-engaging with the audience. Subscribers …
Substack Pledges are a feature designed to support content creators on the Substack platform, a service that allows writers to publish newsletters and has options for monetization. They enable subscribers to signal their willingness to pay for a writer’s content before the creator has activated paid subscriptions. This tool serves as an informal commitment from …
Substack Bestseller Badges have become a coveted symbol among writers using the Substack platform. They serve as a recognition of a publication’s success, measured by the number of paid subscribers. Unlike other social verification badges, Substack Bestseller Badges directly reflect a writer’s ability to monetize their content, indicating that a substantial audience finds their work …
Recommendation digests on Substack serve as a personalized way for writers to share other publications and podcasts with their audience. When a Substack author endorses another creator’s work, this endorsement is included in a digest email, effectively curating content for their subscribers. These digests not only help creators amplify each other’s work but also provide …