Skip to Content

About Casey Botticello

Hey everyone! My name is Casey Botticello, and I am the creator or Blogging Guide, an award winning Substack newsletter that explores the digital publishing landscape.

I created Substack Course as both a blog full of free resources and a course for Substack writers. In addition to publishing my own top selling newsletter on Substack, I was awarded the Substack writer grant and have worked as a paid consultant for Substack and several other leading digital publishing platforms.

If you have any questions about Substack or want to contact me please use my contact page.

In the dynamic world of newsletters, Substack has emerged as a popular platform for writers to connect with their audience through email. Writers seek innovative ways to engage subscribers and encourage more interaction. One such method is through the incorporation of user-generated content, which allows readers to contribute to the newsletter’s richness and diversity, fostering …

Read More about 5 Ideas to Incorporate User-Generated Content in Your Substack Newsletter

The rise of artificial intelligence in content creation has sparked debates among Substack authors regarding the future of their craft. They ponder whether AI can match the nuanced storytelling and the authentic voice that readers have come to cherish in newsletters. Despite the concerns, some authors view AI as a tool that might augment their …

Read More about Is AI a Threat to Substack Authors?

Creating a strong visual identity for a newsletter can significantly impact how readers engage with the content. Custom fonts are an excellent tool for branding and can help a publication stand out in Substack’s growing community of creators. They offer a way to inject personality and coherence into a newsletter’s design, making it more memorable …

Read More about How to Use Custom Fonts in Substack

Substack is a popular platform that enables writers to create and monetize email newsletters. As of the current knowledge, Substack does not offer a public API, which means developers and users cannot directly integrate Substack’s functionality with other apps or services through a standardized programming interface. This limitation also extends to webhooks; Substack currently does …

Read More about Does Substack Have an API or Webhooks?

Optimizing a Substack newsletter for voice assistant search is becoming crucial as voice search popularity surges. People are increasingly relying on voice assistants like Siri, Alexa, and Google Assistant to find content, including newsletters. The ease of asking a device to find articles or recommend reads about specific topics means newsletters need to be readily …

Read More about How to Optimize Your Substack Newsletter for Voice Assistant Search

The landscape of digital publishing is rapidly transforming, and Substack sits at the forefront, driving change in how writers connect with audiences. Having achieved a noteworthy milestone of 1 million paid subscriptions, Substack’s user-centric platform enables writers to earn substantial incomes through newsletter subscriptions. The platform’s success and community feedback have catalyzed conversations about anticipated …

Read More about The Future of Substack: Predictions and Emerging Trends in Newsletter Platforms

In an era where digital platforms and self-publishing are flourishing, Substack emerges as a potent tool for creators to directly connect with their audience. This service empowers writers and podcasters, including those aiming for children and young adult markets, to disseminate their work without the need for technical expertise. The ease of use and direct …

Read More about Substack for Children and Young Adults: Crafting Engaging and Suitable Material

Integrating Google Tag Manager with Substack can significantly enhance the capacity to track user engagement and gather insightful data for content creators. By utilizing this powerful tool, publishers have the ability to precisely track page views, sign-ups, and the growth of paid subscriptions. It streamlines the process of collecting and organizing website metrics, enabling a …

Read More about How to Connect Substack and Google Tag Manager

Substack creators often ponder whether they can send their content directly to subscribers’ emails without the post living on the site. This approach can be beneficial for distributing exclusive content or for ensuring that subscribers receive personal updates that aren’t intended for public viewing. While Substack is primarily designed to function as a newsletter tool …

Read More about Can I Send a Substack Post to Subscribers as Email Only Without Posting It?

When creating a newsletter on Substack, one might encounter issues with images not displaying as intended. It can be perplexing and frustrating, especially since visuals are a key component in engaging subscribers. The images may appear too large, too small, or sometimes not at all, interrupting the flow and aesthetic of the content. Understanding the …

Read More about Why Are My Images Not Getting Displayed Properly in My Substack Newsletter?