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About Casey Botticello

Hey everyone! My name is Casey Botticello, and I am the creator or Blogging Guide, an award winning Substack newsletter that explores the digital publishing landscape.

I created Substack Course as both a blog full of free resources and a course for Substack writers. In addition to publishing my own top selling newsletter on Substack, I was awarded the Substack writer grant and have worked as a paid consultant for Substack and several other leading digital publishing platforms.

If you have any questions about Substack or want to contact me please use my contact page.

In the dynamic world of newsletters, Substack has emerged as a popular platform for writers to connect with their audience through email. Writers seek innovative ways to engage subscribers and encourage more interaction. One such method is through the incorporation of user-generated content, which allows readers to contribute to the newsletter’s richness and diversity, fostering …

Read More about 5 Ideas to Incorporate User-Generated Content in Your Substack Newsletter

Substack is a platform that empowers writers and creators to establish direct relationships with their audience via newsletters. The key to building a sustainable venture on Substack lies in the diversification of income streams. By exploring various monetization strategies, creators can enhance their financial stability and continue to deliver valuable content to their subscribers. Creators …

Read More about How to Diversify the Income Streams of a Substack Publication

In the evolving landscape of content marketing, transparency and authenticity stand out as pillars of a successful Substack newsletter. These elements forge a deeper connection with readers, establishing trust and fostering an engaged community. When creators openly share their brand’s journey, admit to their shortcomings, and communicate their values, subscribers are more likely to develop …

Read More about The Importance of Transparency and Authenticity in Your Substack Newsletter

When creators send out their newsletters using Substack, they anticipate that the content will be presented consistently across various email clients. Nonetheless, they may find that the format and design appear differently from one email service to another. This variance can lead to confusion both for the sender and recipients, alike, as to why the …

Read More about Why Does My Substack Newsletter Not Look the Same Across Different Email Clients?

When creating a newsletter on Substack, one might encounter issues with images not displaying as intended. It can be perplexing and frustrating, especially since visuals are a key component in engaging subscribers. The images may appear too large, too small, or sometimes not at all, interrupting the flow and aesthetic of the content. Understanding the …

Read More about Why Are My Images Not Getting Displayed Properly in My Substack Newsletter?

Substack creators often ponder whether they can send their content directly to subscribers’ emails without the post living on the site. This approach can be beneficial for distributing exclusive content or for ensuring that subscribers receive personal updates that aren’t intended for public viewing. While Substack is primarily designed to function as a newsletter tool …

Read More about Can I Send a Substack Post to Subscribers as Email Only Without Posting It?

Integrating Google Tag Manager with Substack can significantly enhance the capacity to track user engagement and gather insightful data for content creators. By utilizing this powerful tool, publishers have the ability to precisely track page views, sign-ups, and the growth of paid subscriptions. It streamlines the process of collecting and organizing website metrics, enabling a …

Read More about How to Connect Substack and Google Tag Manager

In an era where digital platforms and self-publishing are flourishing, Substack emerges as a potent tool for creators to directly connect with their audience. This service empowers writers and podcasters, including those aiming for children and young adult markets, to disseminate their work without the need for technical expertise. The ease of use and direct …

Read More about Substack for Children and Young Adults: Crafting Engaging and Suitable Material

The landscape of digital publishing is rapidly transforming, and Substack sits at the forefront, driving change in how writers connect with audiences. Having achieved a noteworthy milestone of 1 million paid subscriptions, Substack’s user-centric platform enables writers to earn substantial incomes through newsletter subscriptions. The platform’s success and community feedback have catalyzed conversations about anticipated …

Read More about The Future of Substack: Predictions and Emerging Trends in Newsletter Platforms

Creating a concise summary or “TLDR” (Too Long; Didn’t Read) for a Substack newsletter can greatly enhance its appeal and readability. As newsletter writers seek to connect with a wider audience, the integration of artificial intelligence (AI) tools streamlines the process of generating these helpful digests. AI-driven summaries can capture key points and present them …

Read More about How to Create a TLDR for Your Substack Newsletter with AI