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About Casey Botticello

Hey everyone! My name is Casey Botticello, and I am the creator or Blogging Guide, an award winning Substack newsletter that explores the digital publishing landscape.

I created Substack Course as both a blog full of free resources and a course for Substack writers. In addition to publishing my own top selling newsletter on Substack, I was awarded the Substack writer grant and have worked as a paid consultant for Substack and several other leading digital publishing platforms.

If you have any questions about Substack or want to contact me please use my contact page.

In the evolving landscape of digital newsletters, Substack offers writers an avenue to not only share content but also to monetize and expand their reader base. One aspect of Substack’s toolset designed to foster growth is Substack Boost, a feature introduced to help publishers optimize revenue by leveraging the platform’s data and expertise. This feature …

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In the expanding realm of Substack newsletters, humor has carved out its own niche, becoming a significant element that both creators and subscribers gravitate towards. It has the unique capability to engage readers, provide relief in a sea of serious content, and establish a loyal readership. However, infusing just the right amount of wit without …

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Assessing the success of a Substack publication revolves around understanding various key metrics. Publishers look at subscriber growth, engagement rates, revenue, and individual post-performance to gauge how their newsletters are resonating with their audience. These indicators provide a comprehensive view of a publication’s health and can inform decisions about content and marketing strategies. Substack itself …

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Determining the success of a Substack publication involves tracking metrics and understanding audience engagement. A publication is on the path to success when it experiences consistent subscriber growth, positive engagement on posts, and, for those aiming to monetize, an increase in gross annualized revenue. Writers should monitor their Home, Posts, Subscribers, and Stats pages to …

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In today’s digital newsletter landscape, understanding reader engagement and subscription dynamics is vital for publishers on the Substack platform. Periodic review of analytics helps Substack authors measure the pulse of their publication’s performance. By tracking various metrics such as view counts, subscription rates, and reader engagement, publishers can make informed decisions to tweak content strategy …

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Growing a Substack newsletter often involves engaging directly with the audience and adding new subscribers who express interest through channels outside the platform’s automated sign-up process. For newsletter creators, the ability to manually add subscribers is a valuable tool. It allows them to integrate subscribers who may have shared their email addresses at events, through …

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Optimizing a Substack newsletter for voice assistant search is becoming crucial as voice search popularity surges. People are increasingly relying on voice assistants like Siri, Alexa, and Google Assistant to find content, including newsletters. The ease of asking a device to find articles or recommend reads about specific topics means newsletters need to be readily …

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Substack is a popular platform that enables writers to create and monetize email newsletters. As of the current knowledge, Substack does not offer a public API, which means developers and users cannot directly integrate Substack’s functionality with other apps or services through a standardized programming interface. This limitation also extends to webhooks; Substack currently does …

Read More about Does Substack Have an API or Webhooks?

Creating a strong visual identity for a newsletter can significantly impact how readers engage with the content. Custom fonts are an excellent tool for branding and can help a publication stand out in Substack’s growing community of creators. They offer a way to inject personality and coherence into a newsletter’s design, making it more memorable …

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The rise of artificial intelligence in content creation has sparked debates among Substack authors regarding the future of their craft. They ponder whether AI can match the nuanced storytelling and the authentic voice that readers have come to cherish in newsletters. Despite the concerns, some authors view AI as a tool that might augment their …

Read More about Is AI a Threat to Substack Authors?