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About Casey Botticello

Hey everyone! My name is Casey Botticello, and I am the creator or Blogging Guide, an award winning Substack newsletter that explores the digital publishing landscape.

I created Substack Course as both a blog full of free resources and a course for Substack writers. In addition to publishing my own top selling newsletter on Substack, I was awarded the Substack writer grant and have worked as a paid consultant for Substack and several other leading digital publishing platforms.

If you have any questions about Substack or want to contact me please use my contact page.

Assessing the success of a Substack publication revolves around understanding various key metrics. Publishers look at subscriber growth, engagement rates, revenue, and individual post-performance to gauge how their newsletters are resonating with their audience. These indicators provide a comprehensive view of a publication’s health and can inform decisions about content and marketing strategies. Substack itself …

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In the expanding realm of Substack newsletters, humor has carved out its own niche, becoming a significant element that both creators and subscribers gravitate towards. It has the unique capability to engage readers, provide relief in a sea of serious content, and establish a loyal readership. However, infusing just the right amount of wit without …

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In the evolving landscape of digital newsletters, Substack offers writers an avenue to not only share content but also to monetize and expand their reader base. One aspect of Substack’s toolset designed to foster growth is Substack Boost, a feature introduced to help publishers optimize revenue by leveraging the platform’s data and expertise. This feature …

Read More about How to Utilize Exclusive Research and Tools to Encourage Growth in a Substack Publication

Monetizing a Substack publication through digital products offers content creators a unique way to leverage their expertise and audience. By integrating items such as exclusive content, e-books, or tools into their subscription model, writers can create an additional revenue stream beyond the traditional subscription fees and advertisements. This strategy not only incentivizes audience growth through …

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In the evolving landscape of content marketing, transparency and authenticity stand out as pillars of a successful Substack newsletter. These elements forge a deeper connection with readers, establishing trust and fostering an engaged community. When creators openly share their brand’s journey, admit to their shortcomings, and communicate their values, subscribers are more likely to develop …

Read More about The Importance of Transparency and Authenticity in Your Substack Newsletter

Substack is a platform that empowers writers and creators to establish direct relationships with their audience via newsletters. The key to building a sustainable venture on Substack lies in the diversification of income streams. By exploring various monetization strategies, creators can enhance their financial stability and continue to deliver valuable content to their subscribers. Creators …

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In the dynamic world of newsletters, Substack has emerged as a popular platform for writers to connect with their audience through email. Writers seek innovative ways to engage subscribers and encourage more interaction. One such method is through the incorporation of user-generated content, which allows readers to contribute to the newsletter’s richness and diversity, fostering …

Read More about 5 Ideas to Incorporate User-Generated Content in Your Substack Newsletter

The rise of artificial intelligence in content creation has sparked debates among Substack authors regarding the future of their craft. They ponder whether AI can match the nuanced storytelling and the authentic voice that readers have come to cherish in newsletters. Despite the concerns, some authors view AI as a tool that might augment their …

Read More about Is AI a Threat to Substack Authors?

Creating a strong visual identity for a newsletter can significantly impact how readers engage with the content. Custom fonts are an excellent tool for branding and can help a publication stand out in Substack’s growing community of creators. They offer a way to inject personality and coherence into a newsletter’s design, making it more memorable …

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Substack is a popular platform that enables writers to create and monetize email newsletters. As of the current knowledge, Substack does not offer a public API, which means developers and users cannot directly integrate Substack’s functionality with other apps or services through a standardized programming interface. This limitation also extends to webhooks; Substack currently does …

Read More about Does Substack Have an API or Webhooks?