Expanding one’s reach on Substack often involves more than consistently generating original content; it benefits from the strategic practice of guest posting. By inviting other writers to contribute to your newsletter, or by writing posts for others, creators can tap into new audiences and foster community engagement. This approach leverages the mutual benefits of shared …
About Casey Botticello
Content creators today face a pivotal decision when choosing the right platform to share their work: Substack or traditional blogging platforms like WordPress. Substack offers a newsletter-based model that emphasizes direct subscriber relationships and monetization through paid subscriptions. Meanwhile, traditional blogging platforms provide flexibility in design and a broader reach, allowing creators to craft engaging …
A/B testing, also known as split testing, is a method that allows content creators on Substack or any other platform to methodically improve their newsletters by comparing two versions of a content piece. The goal is to determine which one performs better in terms of reader engagement, click-through rates, or any other metric deemed important …
Creating an editorial calendar for a Substack newsletter is a vital step in streamlining the publishing process. It helps newsletter creators maintain a consistent schedule, which is crucial for retaining and growing their audience. An effective editorial calendar outlines not only what content will be published and when, but also the various stages of content …
Effective use of calls to action (CTAs) in Substack newsletters can significantly improve reader engagement and conversion rates. A CTA serves as a signpost, guiding readers to take the next step, whether it’s subscribing, reading more content, or even making a purchase. As such, understanding both the strategic placement and the compelling language of CTAs …
Substack has risen as a versatile platform that allows creators to bring together blogs, newsletters, and podcasts in one streamlined space. By centralizing content, they can foster a community of engaged readers and listeners. The platform’s ease of use and distribution capabilities make it an excellent tool for content creators looking to expand their reach. …
Resetting a password can be a necessary step when one has trouble remembering their login credentials, providing a fresh start and renewed access to their account. Substack is a platform that allows writers and podcasters to share and monetize their content, and maintaining access is crucial for managing subscriptions and content. They have streamlined the …
In the digital age where trust is a precious commodity, Substack writers are discovering the power of personal stories in building a bond with their subscribers. By sharing personal anecdotes and experiences, they invite readers into their world, fostering a sense of intimacy and connection. This transparency not only humanizes the writers, making them more …
When running a Substack newsletter, content creators face the challenge of keeping their audience engaged over time. Diversifying the types of posts is a smart strategy to maintain reader interest and cater to different preferences. By mixing original content with curated pieces, newsletter authors can offer a rich array of materials, aiming for a balance …
Leveraging guest writers is a strategic move for Substack publishers aiming to diversify their content and reach new audiences. When a guest writer contributes to a newsletter, they bring their unique voice and perspective, often attracting their followers and adding value to the host’s existing subscribers. By integrating guest posts, newsletter creators can also alleviate …