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About Casey Botticello

Hey everyone! My name is Casey Botticello, and I am the creator or Blogging Guide, an award winning Substack newsletter that explores the digital publishing landscape.

I created Substack Course as both a blog full of free resources and a course for Substack writers. In addition to publishing my own top selling newsletter on Substack, I was awarded the Substack writer grant and have worked as a paid consultant for Substack and several other leading digital publishing platforms.

If you have any questions about Substack or want to contact me please use my contact page.

A/B testing, also known as split testing, is a method that allows content creators on Substack or any other platform to methodically improve their newsletters by comparing two versions of a content piece. The goal is to determine which one performs better in terms of reader engagement, click-through rates, or any other metric deemed important …

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Creating an editorial calendar for a Substack newsletter is a vital step in streamlining the publishing process. It helps newsletter creators maintain a consistent schedule, which is crucial for retaining and growing their audience. An effective editorial calendar outlines not only what content will be published and when, but also the various stages of content …

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Effective use of calls to action (CTAs) in Substack newsletters can significantly improve reader engagement and conversion rates. A CTA serves as a signpost, guiding readers to take the next step, whether it’s subscribing, reading more content, or even making a purchase. As such, understanding both the strategic placement and the compelling language of CTAs …

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Substack has risen as a versatile platform that allows creators to bring together blogs, newsletters, and podcasts in one streamlined space. By centralizing content, they can foster a community of engaged readers and listeners. The platform’s ease of use and distribution capabilities make it an excellent tool for content creators looking to expand their reach. …

Read More about Using Substack to Complement Your Blog or Podcast

Resetting a password can be a necessary step when one has trouble remembering their login credentials, providing a fresh start and renewed access to their account. Substack is a platform that allows writers and podcasters to share and monetize their content, and maintaining access is crucial for managing subscriptions and content. They have streamlined the …

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In the digital age where trust is a precious commodity, Substack writers are discovering the power of personal stories in building a bond with their subscribers. By sharing personal anecdotes and experiences, they invite readers into their world, fostering a sense of intimacy and connection. This transparency not only humanizes the writers, making them more …

Read More about The Role of Personal Stories in Building Subscriber Trust on Substack

When running a Substack newsletter, content creators face the challenge of keeping their audience engaged over time. Diversifying the types of posts is a smart strategy to maintain reader interest and cater to different preferences. By mixing original content with curated pieces, newsletter authors can offer a rich array of materials, aiming for a balance …

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Leveraging guest writers is a strategic move for Substack publishers aiming to diversify their content and reach new audiences. When a guest writer contributes to a newsletter, they bring their unique voice and perspective, often attracting their followers and adding value to the host’s existing subscribers. By integrating guest posts, newsletter creators can also alleviate …

Read More about How to Leverage Guest Writers to Enhance Your Substack Content

Writer’s block is a common challenge for writers, characterized by the struggle to produce new work or a lack of creativity. Substack writers, who often commit to a consistent publishing schedule, may find these creative standstills particularly stressful. Strategies to overcome this hurdle are crucial for maintaining a regular content output and keeping subscribers engaged. …

Read More about Overcoming Writer’s Block: Tips for Consistent Content Creation on Substack

Substack has emerged as a powerful tool that enables businesses to cultivate direct relationships with their customers through newsletters. By allowing companies to easily dispatch curated content, industry insights, and personalized stories to a self-selected audience, Substack can transform the way businesses communicate their value and establish thought leadership. The platform offers straightforward tools for …

Read More about Substack for B2B: Harnessing the Power of Newsletters for Business Growth