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About Casey Botticello

Hey everyone! My name is Casey Botticello, and I am the creator or Blogging Guide, an award winning Substack newsletter that explores the digital publishing landscape.

I created Substack Course as both a blog full of free resources and a course for Substack writers. In addition to publishing my own top selling newsletter on Substack, I was awarded the Substack writer grant and have worked as a paid consultant for Substack and several other leading digital publishing platforms.

If you have any questions about Substack or want to contact me please use my contact page.

Understanding the nuances of Substack metrics is pivotal for publishers aiming to gauge the success and growth of their newsletters. By keeping a keen eye on the right data points, one can discern the health of their publication, the engagement level of their audience, and the effectiveness of their content strategy. Metrics such as subscriber …

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In the digital age, writers have a plethora of platforms to share their content, with Substack emerging as a popular choice for newsletters. Substack simplifies the process of creating and distributing newsletters and allows writers to monetize their content by setting up paid subscriptions. The platform caters to an array of audiences, making it a …

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Engaging content is the cornerstone of any successful Substack newsletter. A writer must understand their audience’s interests, needs, and the specific challenges they face. By constructing a clear picture of who the reader is, a newsletter can become a highlighted item in an otherwise crowded inbox. Content strategies play an important role in ensuring that …

Read More about How to Create Engaging Content for My Substack Newsletter

Engaging newsletter titles are essential in capturing the attention of potential readers on platforms like Substack. They serve as a brief but powerful introduction to the content that awaits subscribers, often determining whether an email gets opened or disregarded. Successful newsletter creators understand that to stand out in a crowded inbox, a title must spark …

Read More about The Psychology Behind Engaging Newsletter Titles

When subscribers join a Substack newsletter, their first point of contact is typically the welcome email. This crucial communication sets the tone for the relationship between the newsletter creator and the reader. Crafting an engaging welcome email is essential as it not only confirms the subscription but also entices the reader to become a regular …

Read More about Maximizing Your Substack Newsletter’s First Impression

In the digital era, creators are turning to platforms like Substack to publish and monetize their content directly to audiences. Exploring the intersection of copyright and privacy rights on Substack is essential for creators to protect their work and respect the rights of others. Navigating these legal waters helps ensure that the material one publishes …

Read More about Copyright and Privacy in Your Substack Newsletter

Substack writers often juggle the demands of consistent content creation with the need to maintain personal well-being. In the world of independent writing, the pressure to regularly produce content can lead to burnout, a state of physical and emotional exhaustion that can diminish a writer’s productivity and creativity. To sustain their work and passion, Substack …

Read More about How to Avoid Burnout as a Substack Writer

Creating an appealing Substack newsletter layout is essential for attracting and retaining subscribers. A well-considered design not only makes the content more enjoyable to read but also reflects the unique personality of the publisher. Publishers have a variety of tools at their disposal on the Substack platform to customize their newsletter’s look and feel, from …

Read More about How to Create the Perfect Substack Newsletter Layout